:root { --ink:#20231d; --paper:#eee9dc; --paper-2:#f5f0e6; --sage:#7d8770; --rose:#9d6c6f; --moon:#d9d2b5; --line:rgba(32,35,29,.18); --serif:"Gilda Display",Georgia,serif; --sans:"DM Sans",Arial,sans-serif; }
*{box-sizing:border-box} html{scroll-behavior:smooth} body{margin:0;background:var(--ink);color:var(--ink);font-family:var(--sans);line-height:1.6} a{color:inherit} .moon-glow{position:fixed;width:42vw;height:42vw;border-radius:50%;background:rgba(232,224,188,.1);filter:blur(70px);top:-20vw;right:-10vw;pointer-events:none;z-index:10}.site-header{position:fixed;z-index:50;top:0;left:0;width:100%;display:flex;justify-content:space-between;align-items:center;padding:22px 4vw;color:var(--paper);mix-blend-mode:difference}.wordmark{text-decoration:none;font-weight:600;letter-spacing:.08em}.wordmark span{font-family:var(--serif);font-weight:400;letter-spacing:0;margin-left:10px}.site-header nav{display:flex;gap:24px;align-items:center}.site-header nav a{text-decoration:none;font-size:13px}.nav-cta{border:1px solid currentColor;border-radius:30px;padding:8px 15px}.cover{min-height:100svh;position:relative;overflow:hidden;padding:14vh 8vw 8vh;background:radial-gradient(circle at 72% 28%,#3b3c31 0,transparent 28%),var(--ink);color:var(--paper)}.cover:after{content:"";position:absolute;inset:0;opacity:.18;pointer-events:none;background-image:url("data:image/svg+xml,%3Csvg viewBox='0 0 180 180' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='.25'/%3E%3C/svg%3E")}.cover-meta{display:flex;justify-content:space-between;text-transform:uppercase;letter-spacing:.18em;font-size:11px;border-bottom:1px solid rgba(238,233,220,.25);padding-bottom:14px}.cover-copy{position:relative;z-index:2;max-width:760px;margin-top:10vh}.eyebrow{text-transform:uppercase;letter-spacing:.16em;font-size:11px;font-weight:600}.cover h1,.case-hero h1{font:clamp(84px,14vw,210px)/.74 var(--serif);font-weight:400;letter-spacing:-.06em;margin:.22em 0}.cover h1 em{font-weight:400;color:var(--moon)}.subtitle{font:clamp(20px,2.2vw,34px)/1.3 var(--serif);max-width:560px}.author{margin-top:35px;font-size:13px;letter-spacing:.08em}.specimen{position:absolute;right:8vw;bottom:13vh;font:12px/1.8 var(--sans);text-transform:uppercase;letter-spacing:.1em;color:#bfbba9}.open-note{position:absolute;bottom:6vh;left:8vw;text-decoration:none;font-size:13px;letter-spacing:.08em;z-index:2}.open-note span{margin-left:18px}.pressed-flower{position:absolute;right:17vw;top:21vh;width:190px;height:480px;transform:rotate(12deg);opacity:.72}.stem{position:absolute;bottom:0;left:94px;width:3px;height:330px;background:#777b63;transform:rotate(-8deg)}.leaf{position:absolute;width:68px;height:26px;background:#777b63;border-radius:100% 0 100% 0;opacity:.75}.leaf-one{left:38px;top:280px;transform:rotate(-28deg)}.leaf-two{left:93px;top:350px;transform:rotate(155deg)}.petal{position:absolute;top:54px;left:62px;width:76px;height:92px;background:#9d6c6f;border-radius:55% 45% 55% 45%;transform-origin:50% 85%;box-shadow:inset 0 0 22px rgba(242,211,201,.2)}.p2{transform:rotate(72deg)}.p3{transform:rotate(144deg)}.p4{transform:rotate(216deg)}.p5{transform:rotate(288deg)}.flower-heart{position:absolute;top:93px;left:87px;width:32px;height:32px;border-radius:50%;background:#b89579}.paper-section,.ink-section{padding:120px 8vw}.paper-section{background:var(--paper);background-image:linear-gradient(90deg,rgba(59,54,42,.025) 1px,transparent 1px);background-size:4px 4px}.ink-section{background:var(--ink);color:var(--paper)}.section-number{font-size:11px;text-transform:uppercase;letter-spacing:.15em;border-bottom:1px solid var(--line);padding-bottom:12px}.preface-grid{display:grid;grid-template-columns:1.25fr .75fr;gap:9vw;margin-top:80px}.preface h2{font:clamp(40px,5vw,80px)/1.05 var(--serif);font-weight:400;margin:0}.preface h2 em{color:var(--rose)}.preface-grid>div{font-size:16px}.dropcap:first-letter{font:80px/.75 var(--serif);float:left;padding:10px 8px 0 0;color:var(--rose)}.dedication{text-align:center;font:italic 23px var(--serif);margin:100px 0 0}.section-heading{max-width:780px;margin-bottom:80px}.section-heading h2{font:clamp(52px,7vw,110px)/.95 var(--serif);font-weight:400;margin:12px 0}.section-heading>p:last-child{font:20px var(--serif);color:#b9b5a7}.section-heading.dark>p:last-child{color:#66695e}.route{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid rgba(238,233,220,.25);margin-top:100px}.route article{padding:24px 20px 60px 0;position:relative}.route article:before{content:"";width:9px;height:9px;border-radius:50%;position:absolute;top:-5px;left:0;background:var(--moon)}.route span{font-size:11px;color:#aaa796}.route p{font:32px var(--serif);margin:30px 0 3px}.route small{color:#aaa796}.way-here blockquote{font:clamp(32px,4vw,60px)/1.2 var(--serif);max-width:850px;margin:80px auto 0;text-align:center;color:var(--moon)}.project-card{border:1px solid var(--line);display:grid;grid-template-columns:140px 1fr .9fr;min-height:560px}.project-index{padding:28px;border-right:1px solid var(--line);font-size:11px;text-transform:uppercase;letter-spacing:.14em}.project-copy{padding:55px}.project-type{text-transform:uppercase;letter-spacing:.13em;font-size:10px;color:#777a70}.project-copy h3{font:clamp(38px,4vw,65px)/1.02 var(--serif);font-weight:400;margin:25px 0}.project-copy>p{max-width:620px}.tags{display:flex;flex-wrap:wrap;gap:7px;margin:35px 0}.tags span{border:1px solid var(--line);border-radius:30px;padding:6px 11px;font-size:11px}.project-copy>a{text-decoration:none;font-weight:600;font-size:13px}.project-visual{position:relative;background:#cbc3ae;overflow:hidden;min-height:400px}.note-card{position:absolute;background:#f6f1e6;box-shadow:0 12px 30px rgba(20,22,18,.15);padding:25px;width:230px;font:19px/1.4 var(--serif)}.note-a{top:70px;left:11%;transform:rotate(-5deg)}.note-b{bottom:60px;right:8%;transform:rotate(4deg)}.red-thread{position:absolute;width:400px;height:400px;border:2px solid rgba(127,75,77,.65);border-radius:50%;top:100px;left:20%;transform:skew(20deg)}.coming-grid{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin-top:18px}.coming-grid article{border:1px solid var(--line);padding:40px;min-height:260px;display:flex;flex-direction:column}.coming-grid p{font-size:11px;text-transform:uppercase;letter-spacing:.14em}.coming-grid h3{font:35px var(--serif);font-weight:400}.coming-grid span{color:#66695e}.coming-grid small{margin-top:auto;text-transform:uppercase;letter-spacing:.13em}.principle-list{border-top:1px solid rgba(238,233,220,.25)}.principle-list article{display:grid;grid-template-columns:80px .8fr 1fr;gap:40px;padding:35px 0;border-bottom:1px solid rgba(238,233,220,.25);align-items:start}.principle-list span{font-size:11px;color:#aaa796}.principle-list h3{font:32px var(--serif);font-weight:400;margin:0}.principle-list p{margin:0;color:#b9b5a7;max-width:520px}.place-strip{display:grid;grid-template-columns:repeat(4,1fr);min-height:380px;gap:2px}.place-strip div{padding:25px;display:flex;flex-direction:column;justify-content:flex-end;color:var(--paper);background:linear-gradient(0deg,rgba(30,31,26,.75),transparent),#7c806e}.place-strip div:nth-child(2){background-color:#575f62}.place-strip div:nth-child(3){background-color:#a98f75}.place-strip div:nth-child(4){background-color:#6f665f}.place-strip span{font:30px var(--serif)}.photo-placeholder{text-align:center;color:#777a70;font:18px var(--serif);margin-top:30px}.contact{text-align:center;min-height:78vh;display:flex;flex-direction:column;justify-content:center;align-items:center}.contact h2{font:clamp(70px,11vw,170px)/.9 var(--serif);font-weight:400;margin:15px}.contact>p:not(.eyebrow,.closing){max-width:650px;font-size:18px;color:#b9b5a7}.contact-links{display:flex;gap:14px;margin:45px 0}.contact-links a,.back-link{border:1px solid rgba(238,233,220,.45);border-radius:30px;padding:10px 20px;text-decoration:none;font-size:13px}.closing{font:italic 20px var(--serif);color:var(--moon)}.reveal{opacity:0;transform:translateY(18px);transition:opacity .9s ease,transform .9s ease}.reveal.visible{opacity:1;transform:none}
/* Case study */
.case-hero{padding-top:170px;min-height:90vh}.case-hero h1{font-size:clamp(65px,10vw,145px);max-width:1200px}.case-deck{font:clamp(21px,2.3vw,34px)/1.4 var(--serif);max-width:800px}.case-meta{display:flex;gap:50px;border-top:1px solid var(--line);padding-top:25px;margin-top:80px;font-size:13px}.case-meta span{display:flex;flex-direction:column}.case-body{display:grid;grid-template-columns:220px 1fr;gap:8vw}.case-body aside span{font-size:11px}.case-body aside p{text-transform:uppercase;letter-spacing:.14em;font-size:10px}.case-body h2,.framework h2,.metrics h2{font:clamp(42px,5vw,75px)/1.05 var(--serif);font-weight:400;margin-top:0}.case-body>div>p{font-size:19px;max-width:780px}.case-body blockquote{font:33px/1.3 var(--serif);color:var(--rose);border-left:2px solid var(--rose);padding-left:30px;margin:50px 0}.framework h2{max-width:850px}.framework-grid{display:grid;grid-template-columns:repeat(4,1fr);margin-top:70px}.framework-grid article{border:1px solid rgba(238,233,220,.2);padding:28px;min-height:280px}.framework-grid h3{font:28px var(--serif);font-weight:400;margin-top:50px}.framework-grid p{color:#aaa796}.decision-list article{padding:25px 0;border-bottom:1px solid var(--line)}.decision-list b{font:27px var(--serif);font-weight:400}.editorial-list{list-style:none;padding:0;max-width:850px}.editorial-list li{padding:20px 0 20px 35px;border-bottom:1px solid rgba(238,233,220,.2);position:relative}.editorial-list li:before{content:"✦";position:absolute;left:0;color:var(--moon)}.metric-grid{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--line);margin-top:60px}.metric-grid div{padding:35px 15px 35px 0;border-right:1px solid var(--line)}.metric-grid strong{display:block;font:70px var(--serif);font-weight:400}.metric-grid span{font-size:12px;text-transform:uppercase;letter-spacing:.1em}.confidentiality{font-size:12px;color:#777a70;margin-top:35px}
@media(max-width:850px){.site-header nav a:not(.nav-cta){display:none}.pressed-flower{right:-20px;opacity:.38}.cover-copy{margin-top:15vh}.preface-grid,.case-body{grid-template-columns:1fr}.route,.framework-grid,.metric-grid{grid-template-columns:1fr 1fr}.project-card{grid-template-columns:1fr}.project-index{border-right:0;border-bottom:1px solid var(--line)}.coming-grid{grid-template-columns:1fr}.principle-list article{grid-template-columns:45px 1fr}.principle-list p{grid-column:2}.place-strip{grid-template-columns:1fr 1fr}.case-meta{flex-direction:column;gap:15px}}@media(max-width:520px){.paper-section,.ink-section{padding:90px 6vw}.cover{padding-left:6vw;padding-right:6vw}.cover h1{font-size:78px}.route,.framework-grid,.metric-grid,.place-strip{grid-template-columns:1fr}.project-copy{padding:32px}.case-hero h1{font-size:58px}.site-header{padding:18px 5vw}}

/* JOOCYEE case-study refinement: keep the established editorial system. */
.case-page .case-hero{min-height:100svh}
.case-page .case-hero h1{max-width:1180px}
.case-page .case-deck{max-width:930px}
.case-page .case-meta{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:1.25rem;margin-top:4.5rem}
.case-page .case-meta span{gap:.45rem;line-height:1.45}
.case-page .case-meta b{font-size:.66rem;letter-spacing:.13em;text-transform:uppercase;color:#6d7068}
.case-page .case-confidentiality-note{max-width:650px;margin:1.5rem 0 0;color:#777a70;font-size:.73rem;font-style:italic}
.case-page .case-workflow{list-style:none;padding:0}
.case-page .case-workflow-minimal{display:grid;grid-template-columns:repeat(8,minmax(0,1fr));margin:4.5rem 0 0;border-top:1px solid rgba(238,233,220,.25)}
.case-page .case-workflow-minimal li{position:relative;padding:1.15rem .7rem 0 0;color:#c4c0b3;font-size:.68rem;letter-spacing:.08em;text-transform:uppercase}
.case-page .case-workflow-minimal li:not(:last-child):after{content:"↓";position:absolute;right:.35rem;color:var(--rose)}
.case-page .framework-note{max-width:700px;margin:2.25rem 0 0;color:#c5c1b5;font:italic 1.12rem/1.6 var(--serif)}
.case-page .decisions-section h2,
.case-page .execution-section h2,
.case-page .content-analysis h2{max-width:1000px;margin:.35rem 0 1.2rem;font:clamp(3.2rem,6.2vw,6.5rem)/.96 var(--serif);font-weight:400}
.case-page .section-intro{max-width:780px;font:1.25rem/1.65 var(--serif)}
.case-page .decision-card-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(1.2rem,2.4vw,2.4rem);margin-top:4.5rem}
.case-page .decision-card{position:relative;display:flex;flex-direction:column;min-height:650px;padding:1rem 1rem 1.75rem;background:#f7f1e4;border:1px solid rgba(82,75,61,.16);box-shadow:4px 10px 24px rgba(46,42,34,.13)}
.case-page .decision-card:nth-child(1){transform:rotate(-.7deg)}
.case-page .decision-card:nth-child(2){transform:translateY(1.4rem) rotate(.45deg)}
.case-page .decision-card:nth-child(3){transform:rotate(.8deg)}
.case-page .decision-illustration{height:245px;background-image:none;background-repeat:no-repeat;border-bottom:1px solid rgba(82,75,61,.16)}
.case-page .decision-illustration-dana{background-position:0 42%}
.case-page .decision-illustration-jen{background-position:50% 53%}
.case-page .decision-illustration-liv{background-position:100% 48%}
.case-page .decision-name{margin:1.15rem 0 .35rem;color:#727268;font-size:.66rem;letter-spacing:.14em;text-transform:uppercase}
.case-page .decision-card h3{margin:0 0 1rem;font:2rem/1.05 var(--serif);font-weight:400}
.case-page .decision-card>p:not(.decision-name,.decision-insight){font-size:.86rem;line-height:1.75}
.case-page .decision-insight{margin:auto 0 0;padding-top:1rem;border-top:1px solid rgba(82,75,61,.18);font:italic 1.05rem/1.4 var(--serif)}
.case-page .decision-insight b{display:block;margin-bottom:.25rem;font:600 .62rem/1.2 var(--sans);letter-spacing:.13em;text-transform:uppercase}
.case-page .execution-section{padding-top:110px}
.case-page .material-board{display:grid;grid-template-columns:1.15fr .85fr 1fr;grid-template-rows:auto auto;gap:2.2rem;margin-top:4rem;padding:3rem;background:linear-gradient(90deg,transparent 49.7%,rgba(59,54,42,.08) 50%,transparent 50.3%),#d7ceba;box-shadow:inset 0 8px 18px rgba(65,57,44,.09)}
.case-page .material-paper{position:relative;min-height:260px;margin:0;padding:1.5rem 1.4rem 2.7rem;background:#f7f2e7;border:1px solid rgba(89,79,61,.17);box-shadow:3px 8px 16px rgba(56,48,36,.17)}
.case-page .material-paper:before{content:"";position:absolute;top:-10px;left:34%;width:32%;height:20px;background:rgba(212,195,157,.7);transform:rotate(-2deg)}
.case-page .material-paper:nth-child(2){transform:rotate(1.2deg)}
.case-page .material-paper:nth-child(3){transform:rotate(-.8deg)}
.case-page .material-paper:nth-child(4){transform:rotate(.6deg)}
.case-page .material-paper:nth-child(5){transform:rotate(-1deg)}
.case-page .material-paper figcaption{position:absolute;left:1.4rem;bottom:.8rem;color:#67675f;font:.68rem var(--sans);letter-spacing:.11em;text-transform:uppercase}
.case-page .tracker-grid{display:grid;grid-template-columns:.6fr .9fr 1fr;font-size:.63rem}
.case-page .tracker-grid>*{padding:.55rem;border-bottom:1px solid #d3ccbd}
.case-page .tracker-grid b{background:#e3ddcf;letter-spacing:.05em}
.case-page .redacted{display:inline-block;filter:blur(4px);user-select:none}
.case-page .material-title{font:1.1rem var(--serif);letter-spacing:.08em}
.case-page .paper-line{display:block;width:82%;height:1px;margin:1.1rem 0;background:#b8b1a3}
.case-page .paper-line.wide{width:100%}.case-page .paper-line.short{width:58%}
.case-page .brief-box{margin-top:1.4rem;padding:.85rem;border:1px solid #c5bdad;font-size:.68rem;line-height:1.8}
.case-page .mini-frames{display:grid;grid-template-columns:repeat(3,1fr);gap:.6rem;height:175px}
.case-page .mini-frames span{background:linear-gradient(145deg,#cbc7bc 0 45%,#8d9288 46% 62%,#e8e2d5 63%)}
.case-page .material-email{grid-column:1/3;min-height:220px;font-size:.73rem}
.case-page .material-flow{min-height:220px}
.case-page .mini-flow{display:flex;align-items:center;justify-content:center;gap:.7rem;height:140px}
.case-page .mini-flow span{padding:.7rem;border:1px solid #aaa293;font-size:.63rem;text-transform:uppercase}.case-page .mini-flow i{font-style:normal}
.case-page .materials-note{margin:1.2rem 0 0;color:#777a70;font-size:.72rem}
.case-page .observed-outcome{max-width:820px;margin-top:3.5rem;padding:1.5rem 0;border-top:1px solid rgba(238,233,220,.25);border-bottom:1px solid rgba(238,233,220,.25)}
.case-page .observed-outcome span{color:var(--moon);font-size:.66rem;letter-spacing:.13em;text-transform:uppercase}
.case-page .observed-outcome p{margin:.65rem 0 0;font:1.35rem/1.55 var(--serif)}
.case-page .metric-grid-expanded{grid-template-columns:repeat(5,minmax(0,1fr));border-bottom:1px solid var(--line)}
.case-page .metric-grid-expanded div{min-height:190px;padding-right:1rem}
.case-page .metric-grid-expanded div:nth-child(5n){border-right:0}
.case-page .metric-grid-expanded strong{font-size:clamp(2.8rem,5vw,5.4rem);line-height:1}
.case-page .metric-grid-expanded span{line-height:1.55}
.case-page .metric-grid-expanded small{display:block;margin-top:.65rem;color:#777a70;font-size:.6rem;letter-spacing:.03em;text-transform:none}
.case-page .analysis-grid{display:grid;grid-template-columns:1fr 1fr;gap:3rem;margin-top:4rem}
.case-page .analysis-grid article{padding:1.2rem 1.2rem 2rem;background:#ece6da;border:1px solid rgba(83,76,63,.15)}
.case-page .analysis-type{margin:.2rem 0 1rem;font:.72rem var(--sans);letter-spacing:.14em;text-transform:uppercase}
.case-page .keyframe-strip{display:grid;grid-template-columns:repeat(3,1fr);gap:.5rem;height:250px}
.case-page .keyframe-strip span{position:relative;overflow:hidden;background:#bfc1b7}
.case-page .keyframe-strip span:before{content:"";position:absolute;left:20%;right:20%;bottom:16%;height:42%;border:1px solid rgba(46,48,43,.52);border-radius:45% 45% 12% 12%}
.case-page .keyframe-strip span:after{content:"";position:absolute;left:34%;right:34%;top:18%;height:22%;border:1px solid rgba(46,48,43,.52);border-radius:50%}
.case-page .visual-keyframes span:nth-child(2){background:#d4c8b8}.case-page .visual-keyframes span:nth-child(3){background:#afb3a7}
.case-page .educational-keyframes span:nth-child(1){background:#c8c7bd}.case-page .educational-keyframes span:nth-child(2){background:#b9b1a6}.case-page .educational-keyframes span:nth-child(3){background:#d6d0c3}
.case-page .analysis-copy{display:grid;grid-template-columns:1fr 1fr;gap:1rem;margin-top:1.4rem}
.case-page .analysis-copy b{font-size:.65rem;letter-spacing:.12em;text-transform:uppercase}
.case-page .analysis-copy p{margin:.35rem 0 0;font:1rem/1.55 var(--serif)}
.case-page .analysis-learning{max-width:850px;margin:4rem auto 0;text-align:center;font:italic 1.55rem/1.55 var(--serif);color:var(--rose)}
.case-page .case-reflection h2{max-width:1050px;font:clamp(3.4rem,7vw,7.5rem)/.96 var(--serif);font-weight:400}
.case-page .case-reflection h2 em{color:var(--moon);font-weight:400}
.case-page .case-reflection>p:not(.eyebrow){max-width:850px}

@media(max-width:1000px){
  .case-page .case-meta{grid-template-columns:repeat(2,minmax(0,1fr))}
  .case-page .decision-card-grid{grid-template-columns:1fr}
  .case-page .decision-card{min-height:0;transform:none!important}
  .case-page .material-board{grid-template-columns:1fr 1fr}
  .case-page .material-email{grid-column:auto}
  .case-page .metric-grid-expanded{grid-template-columns:repeat(2,minmax(0,1fr))}
  .case-page .metric-grid-expanded div:nth-child(5n){border-right:1px solid var(--line)}
  .case-page .metric-grid-expanded div:nth-child(2n){border-right:0}
}
@media(max-width:760px){
  .case-page .case-workflow-minimal{grid-template-columns:repeat(2,1fr)}
  .case-page .case-workflow li{padding-bottom:.8rem;border-bottom:1px solid rgba(100,94,82,.15)}
  .case-page .case-workflow li:not(:last-child):after{content:"↓"}
  .case-page .material-board,.case-page .analysis-grid{grid-template-columns:1fr;padding:1.4rem}
  .case-page .material-paper{min-height:220px}
  .case-page .metric-grid-expanded{grid-template-columns:1fr}
  .case-page .metric-grid-expanded div{border-right:0!important}
  .case-page .keyframe-strip{height:190px}
}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.reveal{opacity:1;transform:none;transition:none}}

/* Book experience */
.book-controls{display:none}
.book-mode{height:100svh;overflow:hidden;background:#141611}
.book-mode .site-header{mix-blend-mode:normal;background:linear-gradient(180deg,rgba(20,22,17,.75),transparent);pointer-events:none}
.book-mode .site-header a{pointer-events:auto}
.book-mode .book{position:relative;width:100%;height:100svh;perspective:2200px;overflow:hidden}
.book-mode .book:before{content:"";position:fixed;z-index:45;left:50%;top:7vh;bottom:7vh;width:1px;background:linear-gradient(transparent,rgba(30,31,25,.25),transparent);box-shadow:0 0 30px rgba(20,20,15,.18);pointer-events:none}
.book-mode .book-page{position:absolute;inset:0;height:100svh;min-height:0;overflow-y:auto;overflow-x:hidden;transform-origin:left center;backface-visibility:hidden;transition:transform .9s cubic-bezier(.22,.72,.15,1),opacity .5s ease,visibility .9s;will-change:transform;z-index:1}
.book-mode .book-page.is-current{transform:rotateY(0deg) translateX(0);opacity:1;visibility:visible;z-index:3}
.book-mode .book-page.is-turned{transform:rotateY(-102deg) translateX(-3%);opacity:0;visibility:hidden;z-index:4}
.book-mode .book-page.is-waiting{transform:rotateY(7deg) translateX(3%);opacity:0;visibility:hidden;z-index:1}
.book-mode .book-page:after{content:"";position:absolute;inset:0;pointer-events:none;box-shadow:inset 22px 0 35px rgba(25,24,18,.08),inset -12px 0 30px rgba(25,24,18,.08)}
.book-mode .reveal{opacity:1;transform:none}
.book-mode .cover{min-height:100svh}
.book-mode .book-controls{position:fixed;z-index:70;display:flex;align-items:center;gap:12px;bottom:22px;left:50%;transform:translateX(-50%);padding:7px;background:rgba(23,25,19,.86);color:var(--paper);border:1px solid rgba(238,233,220,.25);border-radius:100px;backdrop-filter:blur(14px);box-shadow:0 12px 45px rgba(0,0,0,.25)}
.page-button{width:42px;height:42px;border:0;border-radius:50%;background:rgba(238,233,220,.1);color:var(--paper);cursor:pointer;font-size:17px;transition:background .2s,transform .2s}
.page-button:hover:not(:disabled){background:rgba(238,233,220,.22);transform:scale(1.04)}
.page-button:disabled{opacity:.25;cursor:default}
.page-status{min-width:190px;display:flex;justify-content:space-between;gap:20px;align-items:center;padding:0 8px;font-size:10px;text-transform:uppercase;letter-spacing:.13em}
.page-status b{font-weight:500;color:#aaa796}
.book-mode .open-note{bottom:12vh}
@media(max-width:850px){.book-mode{height:auto;overflow:auto}.book-mode .book{height:auto;overflow:visible;perspective:none}.book-mode .book:before,.book-mode .book-controls{display:none}.book-mode .book-page{position:relative;inset:auto;height:auto;min-height:100svh;overflow:visible;transform:none!important;opacity:1!important;visibility:visible!important;transition:none}.book-mode .site-header{position:absolute}.book-mode .open-note{display:none}}

/* JOOCYEE editorial beauty system — page-specific only. */
.case-page{
  --case-width:1180px;
  --case-gutter:clamp(24px,5vw,72px);
  --case-rose:#a86f72;
  --case-taupe:#b9aa98;
  --case-green:#1d241d;
  background:var(--case-green);
}
.case-page .site-header{
  position:fixed;
  top:0;
  left:0;
  width:100%;
  min-height:76px;
  padding:18px var(--case-gutter);
  color:var(--paper);
  background:linear-gradient(180deg,rgba(29,36,29,.92),rgba(29,36,29,.76));
  border-bottom:1px solid rgba(238,233,220,.12);
  mix-blend-mode:normal;
  backdrop-filter:blur(12px);
}
.case-page .site-header .wordmark{font-size:.78rem;white-space:nowrap}
.case-page .site-header nav{gap:18px}
.case-page .site-header nav a{font-size:.72rem}
.case-page .site-header .nav-cta{padding:7px 14px}
.case-page main>section{
  width:100%;
  padding:clamp(112px,11vw,154px) max(var(--case-gutter),calc((100vw - var(--case-width))/2));
}
.case-page main>section:first-child{padding-top:clamp(128px,13vw,180px)}
.case-page .eyebrow{margin:0 0 1rem}
.case-page h2{letter-spacing:-.025em}
.case-page .case-body{grid-template-columns:145px minmax(0,1fr);gap:clamp(3rem,7vw,7rem)}
.case-page .case-body>div{min-width:0}
.case-page .case-body>div>p{max-width:67ch;line-height:1.75}
.case-page .case-body aside{padding-top:.5rem}
.case-page .case-body aside span{display:block;margin-bottom:.25rem;color:var(--case-rose)}
.case-page .case-body aside p{margin:0}
.case-page .beauty-frame{
  position:relative;
  margin:0;
  padding:10px 10px 34px;
  background:#f8f2e7;
  border:1px solid rgba(70,64,53,.16);
  box-shadow:0 18px 50px rgba(47,40,30,.15);
}
.case-page .beauty-frame img{display:block;width:100%;height:100%;object-fit:cover}
.case-page .beauty-frame figcaption{
  position:absolute;
  left:12px;
  bottom:9px;
  color:#6c6c63;
  font-size:.58rem;
  letter-spacing:.11em;
  text-transform:uppercase;
}
.case-page .case-hero{min-height:auto}
.case-page .case-hero-grid{display:grid;grid-template-columns:minmax(0,1.12fr) minmax(320px,.88fr);gap:clamp(2rem,5vw,5rem);align-items:center}
.case-page .case-hero h1{
  max-width:790px;
  margin:.28em 0;
  font-size:clamp(3.8rem,7.4vw,7.8rem);
  line-height:.86;
}
.case-page .case-deck{max-width:62ch;font-size:clamp(1.15rem,1.8vw,1.65rem)}
.case-page .hero-beauty-still{height:clamp(440px,56vw,690px);transform:rotate(.7deg)}
.case-page .hero-beauty-still img{object-position:61% center}
.case-page .case-meta{
  grid-template-columns:.75fr 1.25fr 1.8fr 1.05fr 1.45fr;
  gap:1.5rem;
  margin-top:clamp(3rem,6vw,5rem);
}
.case-page .case-workflow-minimal{
  gap:0;
  margin-top:3.7rem;
  border-top:1px solid rgba(238,233,220,.24);
}
.case-page .case-workflow-minimal li{
  min-width:0;
  padding:1rem .55rem 0;
  border-left:1px solid rgba(238,233,220,.13);
}
.case-page .case-workflow-minimal li:first-child{border-left:0;padding-left:0}
.case-page .case-workflow-minimal li:not(:last-child):after{
  content:"";
  top:-1px;
  right:-1px;
  width:100%;
  height:1px;
  background:rgba(168,111,114,.62);
}
.case-page .case-workflow-minimal i{
  display:grid;
  width:28px;
  height:28px;
  margin-bottom:.65rem;
  place-items:center;
  border:1px solid rgba(238,233,220,.34);
  border-radius:50%;
  color:var(--moon);
  font:normal .8rem var(--sans);
}
.case-page .case-workflow-minimal b{display:block;color:var(--paper);font-size:.63rem;font-weight:500}
.case-page .case-workflow-minimal small{display:block;margin-top:.3rem;color:#8f9389;font-size:.56rem;line-height:1.35;text-transform:none;letter-spacing:.02em}
.case-page .insight-composition{display:grid;grid-template-columns:minmax(0,.9fr) minmax(320px,1.1fr);gap:clamp(2rem,5vw,5rem);align-items:center;margin-top:3rem}
.case-page .insight-composition blockquote{margin:0}
.case-page .insight-still{height:340px;transform:rotate(-.7deg)}
.case-page .insight-still img{object-position:center 62%}
.case-page .framework-grid{gap:1px;background:rgba(238,233,220,.2)}
.case-page .framework-grid article{
  display:flex;
  flex-direction:column;
  min-height:390px;
  padding:2rem 1.7rem;
  background:var(--case-green);
  border:0;
}
.case-page .framework-grid article>span{color:#858b80;font-size:.62rem;letter-spacing:.12em}
.case-page .lens-icon{
  display:grid;
  width:44px;
  height:44px;
  margin-top:2rem;
  place-items:center;
  border:1px solid rgba(238,233,220,.3);
  border-radius:50%;
  color:var(--moon);
  font:normal 1.1rem var(--serif);
}
.case-page .framework-grid h3{margin:1.1rem 0 .7rem}
.case-page .framework-grid p{margin:0 0 1.35rem;line-height:1.65}
.case-page .framework-grid small{margin-top:auto;color:#aaa796;font-size:.69rem;line-height:1.7}
.case-page .framework-grid small b{display:block;margin-bottom:.25rem;color:var(--paper);font-weight:500;letter-spacing:.08em;text-transform:uppercase}
.case-page .decision-card{min-height:590px}
.case-page .decision-illustration{
  height:190px;
  background-size:cover;
  filter:saturate(.62) contrast(.95);
}
.case-page .decision-illustration-dana{background-image:none}
.case-page .decision-illustration-jen{background-image:url("assets/joocyee-supplied-lipstick-notebook.png");background-position:center 18%;background-color:#2b201a}
.case-page .decision-illustration-liv{background-image:url("assets/joocyee-supplied-dual-lip.png");background-position:center 44%;background-size:contain;background-color:#f7f2e7}
.case-page .material-board{grid-template-columns:1fr 1fr;gap:2rem}
.case-page .material-paper{min-height:280px}
.case-page .material-tracker{grid-row:span 2}
.case-page .material-email{grid-column:auto}
.case-page .material-keyframe{min-height:310px}
.case-page .mini-frames{gap:.4rem;height:205px}
.case-page .mini-frames span{
  background-image:none;
  background-repeat:no-repeat;
  background-size:600% 100%;
}
.case-page .mini-frames span:nth-child(1){background-position:0 center}
.case-page .mini-frames span:nth-child(2){background-position:20% center}
.case-page .mini-frames span:nth-child(3){background-position:40% center}
.case-page .material-brief>div:after{
  content:"";
  display:block;
  height:82px;
  margin-top:1rem;
  background:url("assets/joocyee-supplied-complexion.png") center/contain no-repeat;
  opacity:.72;
}
.case-page .material-flow:after{
  content:"";
  position:absolute;
  right:1.1rem;
  top:1.1rem;
  width:72px;
  height:72px;
  border-radius:50%;
  background:#f8f4eb;
  box-shadow:0 5px 15px rgba(43,38,30,.15);
}
.case-page .editorial-list li{padding-left:52px}
.case-page .editorial-list li:before{
  content:"";
  top:50%;
  width:28px;
  height:28px;
  border:1px solid rgba(238,233,220,.27);
  border-radius:50%;
  transform:translateY(-50%);
}
.case-page .editorial-list li:after{position:absolute;left:9px;top:50%;color:var(--moon);font-size:.65rem;transform:translateY(-50%)}
.case-page .editorial-list li:nth-child(1):after{content:"◷"}
.case-page .editorial-list li:nth-child(2):after{content:"↗"}
.case-page .editorial-list li:nth-child(3):after{content:"↔"}
.case-page .editorial-list li:nth-child(4):after{content:"▤"}
.case-page .editorial-list li:nth-child(5):after{content:"⌁"}
.case-page .observed-outcome{
  max-width:850px;
  padding:1.5rem 1.65rem;
  border:1px solid rgba(168,111,114,.8);
  background:rgba(168,111,114,.08);
}
.case-page .metrics{overflow:hidden}
.case-page .metric-funnel{
  display:flex;
  align-items:center;
  gap:1rem;
  max-width:950px;
  margin:2.5rem 0 0;
  color:#777a70;
  font-size:.7rem;
  letter-spacing:.08em;
  text-transform:uppercase;
}
.case-page .metric-funnel span{display:flex;align-items:baseline;gap:.35rem;white-space:nowrap}
.case-page .metric-funnel b{color:var(--ink);font:1.35rem var(--serif);font-weight:400}
.case-page .metric-funnel i{color:var(--case-rose);font-style:normal}
.case-page .metric-grid-hero{grid-template-columns:repeat(4,minmax(0,1fr));margin-top:3rem}
.case-page .metric-grid-hero div{min-height:210px}
.case-page .metric-grid-hero strong{font-size:clamp(3.5rem,6vw,6rem)}
.case-page .metric-supporting{
  display:grid;
  grid-template-columns:repeat(3,minmax(0,1fr));
  margin-top:2rem;
  border-top:1px solid var(--line);
  border-bottom:1px solid var(--line);
}
.case-page .metric-supporting div{display:flex;align-items:baseline;gap:.8rem;padding:1.25rem 1rem 1.25rem 0}
.case-page .metric-supporting strong{font:2rem var(--serif);font-weight:400}
.case-page .metric-supporting span{font-size:.68rem;line-height:1.5;letter-spacing:.07em;text-transform:uppercase}
.case-page .metric-supporting small{display:block;color:#777a70;font-size:.57rem;letter-spacing:0;text-transform:none}
.case-page .texture-divider{height:110px;margin:3rem 0 0;overflow:hidden}
.case-page .texture-divider img{width:100%;height:100%;object-fit:cover;object-position:center}
.case-page .product-divider{height:150px;background:#f7f2e7}
.case-page .product-divider img{object-fit:cover;object-position:center 48%;mix-blend-mode:multiply}
.case-page .keyframe-strip{grid-template-columns:repeat(3,1fr);gap:.55rem;height:270px}
.case-page .keyframe-strip button{
  min-width:0;
  padding:0;
  border:0;
  background-image:none;
  background-repeat:no-repeat;
  background-size:600% 100%;
  cursor:zoom-in;
  transition:transform .25s ease,filter .25s ease;
}
.case-page .keyframe-strip button:hover{transform:translateY(-4px);filter:saturate(1.08)}
.case-page .visual-keyframes button:nth-child(1){background-position:0 center}
.case-page .visual-keyframes button:nth-child(2){background-image:url("assets/joocyee-supplied-mascara-application.jpg");background-position:center;background-size:cover}
.case-page .visual-keyframes button:nth-child(3){background-image:url("assets/joocyee-supplied-lip-texture.jpg");background-position:center;background-size:cover}
.case-page .visual-keyframes button:nth-child(4){background-image:url("assets/joocyee-supplied-final-look.jpg");background-position:center;background-size:cover}
.case-page .visual-keyframes{grid-template-columns:repeat(4,1fr)}
.case-page .educational-keyframes button:nth-child(1){background-position:60% center}
.case-page .educational-keyframes button:nth-child(2){background-position:80% center}
.case-page .educational-keyframes button:nth-child(3){background-position:100% center}
.case-page .reflection-still{
  width:min(620px,100%);
  height:170px;
  margin:2.5rem 0;
  overflow:hidden;
  border:1px solid rgba(238,233,220,.2);
}
.case-page .reflection-still{background:#2b201a}
.case-page .reflection-still img{width:100%;height:100%;object-fit:cover;object-position:center 8%;filter:saturate(.72) brightness(.84)}

@media(max-width:1000px){
  .case-page .site-header{min-height:68px;padding-top:15px;padding-bottom:15px}
  .case-page .case-hero-grid{grid-template-columns:1fr .78fr}
  .case-page .case-hero h1{font-size:clamp(3.4rem,7.5vw,5.8rem)}
  .case-page .case-meta{grid-template-columns:repeat(2,minmax(0,1fr))}
  .case-page .framework-grid{grid-template-columns:1fr 1fr}
  .case-page .metric-grid-hero{grid-template-columns:1fr 1fr}
  .case-page .metric-supporting{grid-template-columns:1fr 1fr}
}
@media(max-width:760px){
  .case-page .site-header{min-height:60px;padding:12px var(--case-gutter)}
  .case-page .site-header .wordmark{font-size:.66rem;letter-spacing:.05em}
  .case-page .site-header .wordmark span{margin-left:5px}
  .case-page .site-header nav{gap:8px}
  .case-page .site-header .nav-cta{padding:5px 10px;font-size:.62rem}
  .case-page main>section{padding-top:96px;padding-bottom:96px}
  .case-page main>section:first-child{padding-top:105px}
  .case-page .case-body,.case-page .case-hero-grid,.case-page .insight-composition{grid-template-columns:1fr}
  .case-page .case-body{gap:2rem}
  .case-page .case-body aside{display:flex;align-items:center;gap:.6rem}
  .case-page .case-body aside span{margin:0}
  .case-page .case-hero h1{font-size:clamp(3.1rem,14vw,4.6rem)}
  .case-page .hero-beauty-still{height:390px}
  .case-page .case-meta{grid-template-columns:1fr}
  .case-page .case-workflow-minimal{grid-template-columns:1fr;margin-top:2.7rem;border-top:0;border-left:1px solid rgba(238,233,220,.25)}
  .case-page .case-workflow-minimal li{display:grid;grid-template-columns:36px 1fr;grid-template-rows:auto auto;column-gap:.8rem;padding:.6rem 0 .9rem 1rem;border-left:0;border-bottom:0}
  .case-page .case-workflow-minimal i{grid-row:1/3;margin:0}
  .case-page .case-workflow-minimal li:not(:last-child):after{top:auto;right:auto;left:-1px;bottom:0;width:14px;height:1px}
  .case-page .insight-still{height:270px}
  .case-page .framework-grid{grid-template-columns:1fr}
  .case-page .framework-grid article{min-height:340px}
  .case-page .material-board{grid-template-columns:1fr}
  .case-page .material-tracker{grid-row:auto}
  .case-page .metric-funnel{align-items:flex-start;flex-direction:column;gap:.45rem}
  .case-page .metric-funnel i{transform:rotate(90deg);margin-left:1.4rem}
  .case-page .metric-grid-hero,.case-page .metric-supporting{grid-template-columns:1fr}
  .case-page .metric-grid-hero div{min-height:150px;border-right:0}
  .case-page .analysis-grid{padding:0}
}

/* Final premium editorial pass: preserve every official product composition. */
.case-page main>section{position:relative;overflow:visible}
.case-page .beauty-frame{
  padding:clamp(16px,2vw,28px) clamp(16px,2vw,28px) 42px;
  background:#f8f4eb;
  box-shadow:0 22px 60px rgba(47,40,30,.12);
}
.case-page .beauty-frame img,
.case-page .editorial-pause img,
.case-page .decision-illustration img,
.case-page .texture-divider img,
.case-page .reflection-still img{
  display:block;
  width:100%;
  height:100%;
  object-fit:contain;
  object-position:center;
}
.case-page .case-hero-grid{
  grid-template-columns:minmax(0,.95fr) minmax(440px,1.05fr);
  gap:clamp(2.5rem,5.5vw,6rem);
}
.case-page .case-hero-copy{position:relative;z-index:2}
.case-page .case-hero h1{font-size:clamp(3.7rem,6.9vw,7.25rem)}
.case-page .hero-beauty-still{
  width:112%;
  height:auto;
  aspect-ratio:1334/1014;
  margin-left:-4%;
  transform:none;
  background:#fbf7ef;
}
.case-page .hero-beauty-still img{object-fit:contain;object-position:center}
.case-page .case-meta{margin-top:clamp(4rem,7vw,6rem)}
.case-page .insight-composition{grid-template-columns:minmax(0,1.05fr) minmax(330px,.95fr)}
.case-page .insight-still{
  height:auto;
  aspect-ratio:510/490;
  transform:translateY(2.5rem);
  background:#f8f4eb;
}
.case-page .insight-still img{object-fit:contain;object-position:center}
.case-page .editorial-pause{
  position:relative;
  z-index:4;
  margin:0;
  padding:clamp(18px,2.4vw,32px);
  background:#faf6ee;
  border:1px solid rgba(76,68,56,.12);
  box-shadow:0 20px 55px rgba(28,31,25,.16);
}
.case-page .challenge-product-pause{
  width:min(360px,72%);
  aspect-ratio:1/1;
  margin:4rem 3vw -9rem auto;
  transform:rotate(1deg);
}
.case-page .framework-product-pause{
  width:min(285px,48%);
  height:360px;
  margin:-4.5rem 3vw -10rem auto;
  transform:rotate(-1deg);
}
.case-page .workflow-product-pause{
  width:min(300px,58%);
  height:390px;
  margin:3.5rem 2vw -10rem auto;
  transform:rotate(.8deg);
}
.case-page .decision-card{
  min-height:660px;
  padding:1rem 1rem 1.8rem;
  overflow:visible;
}
.case-page .decision-illustration{
  display:flex;
  width:calc(100% + 2rem);
  height:270px;
  margin:-1rem -1rem 1rem;
  padding:18px;
  align-items:center;
  justify-content:center;
  background:#fbf7ef;
  border:0;
  border-bottom:1px solid rgba(82,75,61,.13);
  filter:none;
}
.case-page .decision-card:nth-child(1) .decision-illustration{transform:translate(-.35rem,-.25rem) rotate(-.5deg)}
.case-page .decision-card:nth-child(2) .decision-illustration{transform:translateY(-.45rem) rotate(.5deg)}
.case-page .decision-card:nth-child(3) .decision-illustration{transform:translate(.3rem,-.2rem) rotate(-.25deg)}
.case-page .decision-illustration-dark{background:#f1e6cf}
.case-page .decision-illustration img{max-width:100%;max-height:100%;object-fit:contain}
.case-page .decision-illustration-dark img{object-position:center 18%}
.case-page .mini-frames span{
  background-color:#f8f4eb;
  background-repeat:no-repeat;
  background-position:center;
  background-size:contain;
}
.case-page .mini-frames span:nth-child(1){background-image:url("assets/joocyee-supplied-dual-lip.png");background-position:center}
.case-page .mini-frames span:nth-child(2){background-image:url("assets/joocyee-official-highlighter.jpg");background-position:center}
.case-page .mini-frames span:nth-child(3){background-image:url("assets/joocyee-official-palette.jpg");background-position:center}
.case-page .material-flow:after{
  background:#f8f4eb url("assets/joocyee-official-highlighter.jpg") center/contain no-repeat;
}
.case-page .product-divider{
  position:relative;
  height:clamp(360px,44vw,520px);
  margin:4rem 0 0;
  padding:clamp(28px,5vw,64px) clamp(34px,7vw,90px) 54px;
  overflow:visible;
  background:#fbf7ef;
  border:1px solid rgba(76,68,56,.12);
  box-shadow:0 26px 70px rgba(55,46,33,.1);
}
.case-page .product-divider img{
  object-fit:contain;
  object-position:center;
  mix-blend-mode:normal;
}
.case-page .product-divider figcaption{
  position:absolute;
  left:clamp(34px,7vw,90px);
  bottom:20px;
  color:#74746b;
  font-size:.6rem;
  letter-spacing:.12em;
  text-transform:uppercase;
}
.case-page .metrics-editorial-collage{
  height:clamp(330px,38vw,470px);
}
.case-page .metrics-editorial-collage img{
  object-fit:cover;
  object-position:center;
}
.case-page .keyframe-strip button{
  background-color:#f8f4eb;
  background-repeat:no-repeat;
  background-position:center;
  background-size:contain;
}
.case-page .visual-keyframes button:nth-child(1){
  background-image:url("assets/joocyee-supplied-dual-lip.png");
  background-position:center;
  background-size:contain;
}
.case-page .visual-keyframes button:nth-child(2),
.case-page .visual-keyframes button:nth-child(3),
.case-page .visual-keyframes button:nth-child(4){background-size:contain}
.case-page .educational-keyframes button:nth-child(1){
  background-image:url("assets/joocyee-official-palette.jpg");
  background-position:center;
  background-size:contain;
}
.case-page .educational-keyframes button:nth-child(2){
  background-image:url("assets/joocyee-supplied-complexion.png");
  background-position:center;
  background-size:contain;
}
.case-page .educational-keyframes button:nth-child(3){
  background-image:url("assets/joocyee-official-highlighter.jpg");
  background-position:center;
  background-size:contain;
}
.case-page .analysis-grid article{
  background:#f3ede2;
  box-shadow:0 18px 45px rgba(55,46,33,.07);
}
.case-page .reflection-still{
  width:min(760px,100%);
  height:auto;
  aspect-ratio:2406/1274;
  margin:3rem 0;
  padding:0;
  overflow:hidden;
  background:#f7f1e5;
  border:0;
  box-shadow:0 24px 65px rgba(0,0,0,.18);
}
.case-page .reflection-still img{
  object-fit:cover;
  object-position:center;
  filter:none;
}

@media(max-width:1000px){
  .case-page .case-hero-grid{grid-template-columns:minmax(0,1fr) minmax(360px,.9fr)}
  .case-page .hero-beauty-still{width:105%;margin-left:0}
  .case-page .decision-illustration{height:340px}
}
@media(max-width:760px){
  .case-page .case-hero-grid{grid-template-columns:1fr}
  .case-page .hero-beauty-still{width:100%;margin:1rem 0 0;aspect-ratio:1334/1014}
  .case-page .insight-still{transform:none}
  .case-page .challenge-product-pause{margin:3rem 0 -5rem auto}
  .case-page .framework-product-pause{width:min(240px,72%);height:310px;margin:3rem 0 -6rem auto}
  .case-page .workflow-product-pause{width:min(250px,76%);height:330px;margin:3rem 0 -6rem auto}
  .case-page .decision-illustration{height:300px}
  .case-page .product-divider{height:390px;padding:28px 24px 48px}
  .case-page .keyframe-strip{height:auto;min-height:240px}
  .case-page .visual-keyframes{grid-template-columns:repeat(2,1fr)}
  .case-page .educational-keyframes{grid-template-columns:repeat(3,1fr)}
  .case-page .reflection-still{height:auto;aspect-ratio:2406/1274;padding:0}
}

/* Quiet luxury polish: grid, hierarchy, working traces, and restrained motion. */
.case-page{
  --paper:#f1ece1;
  --paper-2:#faf6ee;
  --case-rose:#a97678;
  --case-powder:#d9b6b4;
  --case-cocoa:#5b463d;
  --case-champagne:#cfc0a8;
}
.case-page main>section:not(.case-hero){
  padding-top:clamp(138px,13vw,188px);
  padding-bottom:clamp(138px,13vw,188px);
}
.case-page main>section:not(:last-child):after{
  content:"";
  position:absolute;
  z-index:1;
  left:max(var(--case-gutter),calc((100vw - var(--case-width))/2));
  right:max(var(--case-gutter),calc((100vw - var(--case-width))/2));
  bottom:0;
  height:1px;
  background:currentColor;
  opacity:.1;
}
.case-page .paper-section{
  background-color:var(--paper);
  background-image:
    radial-gradient(circle at 88% 14%,rgba(217,182,180,.12),transparent 24rem),
    linear-gradient(90deg,rgba(59,54,42,.022) 1px,transparent 1px);
  background-size:auto,4px 4px;
}
.case-page .case-body,
.case-page .framework,
.case-page .decisions-section,
.case-page .execution-section,
.case-page .metrics,
.case-page .content-analysis,
.case-page .case-reflection{isolation:isolate}
.case-page .case-body{grid-template-columns:minmax(105px,1fr) minmax(0,7fr)}
.case-page .case-body>div>p,
.case-page .section-intro,
.case-page .case-reflection>p:not(.eyebrow){
  max-width:64ch;
  font-size:clamp(.98rem,1.3vw,1.12rem);
  line-height:1.82;
}
.case-page .case-body h2,
.case-page .framework h2,
.case-page .metrics h2,
.case-page .decisions-section h2,
.case-page .execution-section h2,
.case-page .content-analysis h2{
  max-width:14ch;
  margin-bottom:clamp(1.7rem,3vw,2.8rem);
  line-height:.99;
}
.case-page .case-reflection h2{max-width:12ch;margin-bottom:2.2rem}
.case-page .case-body blockquote{
  max-width:20ch;
  font-size:clamp(2rem,3.15vw,3.25rem);
  line-height:1.2;
}
.case-page .eyebrow,
.case-page .analysis-type,
.case-page .decision-name,
.case-page figcaption{
  font-weight:600;
  letter-spacing:.15em;
}
.case-page .beauty-frame,
.case-page .editorial-pause,
.case-page .decision-illustration,
.case-page .product-divider,
.case-page .reflection-still{transition:transform .85s cubic-bezier(.2,.7,.2,1),box-shadow .85s ease}
.case-page .beauty-frame img,
.case-page .editorial-pause img,
.case-page .decision-illustration img,
.case-page .product-divider img,
.case-page .reflection-still img{transition:transform 1.1s cubic-bezier(.2,.7,.2,1),opacity .7s ease}
@media(hover:hover){
  .case-page .beauty-frame:hover img,
  .case-page .editorial-pause:hover img,
  .case-page .decision-illustration:hover img,
  .case-page .product-divider:hover img,
  .case-page .reflection-still:hover img{transform:scale(1.035)}
  .case-page .beauty-frame:hover,
  .case-page .editorial-pause:hover,
  .case-page .product-divider:hover{box-shadow:0 28px 72px rgba(47,40,30,.15)}
}
.case-page .beauty-frame:before,
.case-page .product-divider:before{
  content:"";
  position:absolute;
  z-index:3;
  top:10px;
  left:10px;
  width:18px;
  height:18px;
  border-top:1px solid rgba(91,70,61,.28);
  border-left:1px solid rgba(91,70,61,.28);
  pointer-events:none;
}
.case-page .beauty-frame:after,
.case-page .product-divider:after{
  content:"";
  position:absolute;
  z-index:3;
  right:10px;
  bottom:10px;
  width:18px;
  height:18px;
  border-right:1px solid rgba(91,70,61,.28);
  border-bottom:1px solid rgba(91,70,61,.28);
  pointer-events:none;
}
.case-page .decision-card{
  padding:1.35rem 1.35rem 2.2rem;
  background:rgba(250,246,238,.78);
  border:0;
  box-shadow:0 16px 45px rgba(62,51,42,.075);
}
.case-page .decision-illustration{
  width:calc(100% + 2.7rem);
  margin:-1.35rem -1.35rem 1.5rem;
  padding:25px;
  background:rgba(255,252,246,.74);
  border-bottom:0;
}
.case-page .decision-card h3{margin-bottom:1.25rem;line-height:1.12}
.case-page .decision-card>p:not(.decision-name,.decision-insight){line-height:1.82}
.case-page .decision-insight{border-color:rgba(91,70,61,.13)}
.case-page .work-trace{
  color:var(--case-cocoa);
  font-family:var(--sans);
}
.case-page .creator-checklist{
  position:relative;
  display:grid;
  width:min(330px,80%);
  margin:3.25rem 0 0 auto;
  padding:1.15rem 1.25rem 1.25rem;
  background:rgba(250,246,238,.95);
  box-shadow:0 14px 36px rgba(0,0,0,.16);
  transform:rotate(-.6deg);
}
.case-page .case-body .creator-checklist{padding-top:1.15rem}
.case-page .creator-checklist p{
  margin:0 0 .7rem;
  padding-bottom:.55rem;
  border-bottom:1px solid rgba(91,70,61,.18);
  font-size:.62rem;
  font-weight:600;
  letter-spacing:.14em;
  text-transform:uppercase;
}
.case-page .creator-checklist span{
  display:flex;
  justify-content:space-between;
  padding:.28rem 0;
  font-size:.68rem;
}
.case-page .creator-checklist b{color:var(--case-rose)}
.case-page .creator-checklist em{
  position:absolute;
  right:-16px;
  bottom:-12px;
  padding:.35rem .65rem;
  border:1px solid rgba(169,118,120,.65);
  border-radius:50%;
  color:var(--case-rose);
  background:var(--paper-2);
  font:italic .7rem var(--serif);
  transform:rotate(-8deg);
}
.case-page .insight-composition{position:relative}
.case-page .strategy-note{
  position:absolute;
  z-index:4;
  left:44%;
  bottom:-2.5rem;
  margin:0;
  padding:.75rem 1rem;
  background:#eadfd0;
  box-shadow:0 10px 24px rgba(69,55,44,.12);
  font:italic 1rem var(--serif);
  transform:rotate(-2deg);
}
.case-page .audience-match-trace{
  display:inline-block;
  margin-left:.7rem;
  padding:.28rem .65rem;
  border:1px solid rgba(207,192,168,.5);
  border-radius:100%;
  color:var(--case-champagne);
  font:600 .56rem var(--sans);
  letter-spacing:.12em;
  text-transform:uppercase;
  transform:rotate(-2deg);
}
.case-page .material-tracker:after{
  content:"Final Selection ↗";
  position:absolute;
  right:1rem;
  bottom:1rem;
  color:var(--case-rose);
  font:italic .72rem var(--serif);
  transform:rotate(-3deg);
}
.case-page .material-keyframe:after{
  content:"Approved ✓";
  position:absolute;
  right:1rem;
  top:1rem;
  padding:.35rem .65rem;
  border:1px solid rgba(169,118,120,.52);
  border-radius:50%;
  color:var(--case-rose);
  background:rgba(250,246,238,.88);
  font:italic .68rem var(--serif);
  transform:rotate(6deg);
}
.case-page .material-paper{border-color:rgba(91,70,61,.1);box-shadow:0 14px 32px rgba(56,48,36,.11)}
.case-page .metric-grid-hero{border-color:rgba(91,70,61,.16)}
.case-page .metric-grid-hero div{padding-top:2.6rem;padding-bottom:2.6rem}
.case-page .metric-supporting{border-color:rgba(91,70,61,.14)}
.case-page .analysis-grid{gap:clamp(2rem,4vw,4rem)}
.case-page .analysis-grid article{padding:1.5rem 1.5rem 2.25rem;border:0}
.case-page .analysis-learning{max-width:32ch}
.case-page .editorial-reveal{
  opacity:0;
  transform:translateY(18px);
  transition:opacity 1s ease,transform 1.15s cubic-bezier(.2,.7,.2,1),box-shadow .85s ease;
}
.case-page .editorial-reveal.is-visible{opacity:1;transform:none}

@media(max-width:760px){
  .case-page main>section:not(.case-hero){padding-top:112px;padding-bottom:112px}
  .case-page .case-body{grid-template-columns:1fr}
  .case-page .case-body h2,
  .case-page .framework h2,
  .case-page .metrics h2,
  .case-page .decisions-section h2,
  .case-page .execution-section h2,
  .case-page .content-analysis h2{max-width:100%}
  .case-page .creator-checklist{width:min(300px,92%)}
  .case-page .strategy-note{left:auto;right:.5rem;bottom:-1.6rem}
  .case-page .audience-match-trace{display:block;width:max-content;margin:.8rem 0 0}
  .case-page .decision-card{padding:1.1rem 1.1rem 1.8rem}
  .case-page .decision-illustration{width:calc(100% + 2.2rem);margin:-1.1rem -1.1rem 1.35rem}
}
@media(prefers-reduced-motion:reduce){
  .case-page .editorial-reveal{opacity:1;transform:none;transition:none}
  .case-page .beauty-frame img,
  .case-page .editorial-pause img,
  .case-page .decision-illustration img,
  .case-page .product-divider img,
  .case-page .reflection-still img{transition:none}
}

/* Creator cases: illustrated editorial profiles. */
.case-page .decision-card-grid{
  gap:clamp(1rem,1.8vw,1.65rem);
  align-items:stretch;
}
.case-page .decision-card-grid .decision-card{
  min-height:940px;
  padding:1.35rem 1.35rem 1.5rem;
  background:rgba(250,246,238,.9);
  border:1px solid rgba(91,70,61,.1);
  box-shadow:0 18px 44px rgba(62,51,42,.07);
  transform:none;
}
.case-page .decision-profile{
  min-height:74px;
  padding:.25rem .25rem 1rem;
  text-align:center;
}
.case-page .decision-profile .decision-name{
  margin:0;
  color:var(--ink);
  font-size:.76rem;
  font-weight:600;
  letter-spacing:.13em;
}
.case-page .decision-profile>span{
  display:block;
  margin-top:.35rem;
  color:var(--case-rose);
  font:500 .68rem/1.45 var(--sans);
  letter-spacing:.045em;
}
.case-page .decision-scene{
  width:110%;
  max-width:none;
  aspect-ratio:2/3;
  margin:0 -5% 1.65rem;
  background-color:#f8f2e7;
  background-repeat:no-repeat;
  background-size:100% auto;
  background-position:center;
  border:0;
  box-shadow:none;
  transition:background-size 1.1s cubic-bezier(.2,.7,.2,1),filter .7s ease;
}
.case-page .decision-scene-dana{background-image:url("assets/joocyee-creator-dana-trimmed.png")}
.case-page .decision-scene-jen{background-image:url("assets/joocyee-creator-jen-trimmed.png")}
.case-page .decision-scene-liv{background-image:url("assets/joocyee-creator-liv-trimmed.png")}
@media(hover:hover){
  .case-page .decision-scene:hover{background-size:103% auto;filter:saturate(1.04)}
}
.case-page .decision-card h3{
  margin:0 0 1rem;
  font-size:clamp(1.65rem,2.25vw,2.05rem);
  line-height:1.08;
}
.case-page .decision-card>p:not(.decision-insight){
  font-size:.84rem;
  line-height:1.78;
}
.case-page .decision-card .decision-insight{
  margin:1.5rem 0 0;
  padding:1rem 0 1.05rem;
  border-top:1px solid rgba(91,70,61,.14);
  border-bottom:1px solid rgba(91,70,61,.1);
}
.case-page .decision-traits{
  display:grid;
  grid-template-columns:repeat(4,minmax(0,1fr));
  gap:.45rem;
  margin:1.05rem 0 0;
  padding:0;
  list-style:none;
}
.case-page .decision-traits li{
  display:flex;
  min-width:0;
  align-items:center;
  flex-direction:column;
  gap:.4rem;
  text-align:center;
}
.case-page .decision-traits i{
  display:grid;
  width:31px;
  height:31px;
  place-items:center;
  border:1px solid rgba(91,70,61,.32);
  border-radius:50%;
  color:var(--case-cocoa);
  font:normal 1rem/1 "Times New Roman",serif;
}
.case-page .decision-traits span{
  color:#68655e;
  font-size:.52rem;
  line-height:1.25;
}
@media(max-width:1000px){
  .case-page .decision-card-grid .decision-card{min-height:0;padding:1.6rem}
  .case-page .decision-profile{min-height:0}
  .case-page .decision-scene{width:110%;max-width:none}
}
@media(max-width:520px){
  .case-page .decision-card-grid .decision-card{padding:1.05rem}
  .case-page .decision-scene{margin-bottom:1.35rem}
  .case-page .decision-traits{grid-template-columns:repeat(2,1fr);row-gap:.9rem}
}

/* Challenge section: reviewed creator-evaluation field sheet. */
.case-page .creator-evaluation-composition{
  display:flex;
  max-width:760px;
  margin:4.75rem 0 0 auto;
  align-items:center;
  justify-content:flex-end;
  gap:clamp(1.5rem,3vw,3rem);
}
.case-page .evaluation-handwritten-note{
  flex:0 0 145px;
  margin:0;
  color:#c9bda8;
  font:italic 1.15rem/1.35 var(--serif);
  text-align:right;
  transform:rotate(-3deg);
}
.case-page .evaluation-handwritten-note:after{
  content:"";
  display:block;
  width:74px;
  height:24px;
  margin:.55rem 0 0 auto;
  border-top:1px solid rgba(201,189,168,.58);
  border-radius:50%;
  transform:rotate(8deg);
}
.case-page .creator-evaluation-board{
  position:relative;
  flex:0 1 510px;
  width:min(510px,100%);
  padding:clamp(2rem,3vw,2.5rem);
  color:#2a2b27;
  background:
    linear-gradient(rgba(255,255,255,.2),rgba(255,255,255,.2)),
    #f4ede0;
  border:1px solid rgba(95,82,68,.16);
  box-shadow:0 24px 58px rgba(0,0,0,.25);
  transform:rotate(.35deg);
}
.case-page .creator-evaluation-board.editorial-reveal{transform:translateY(18px) rotate(.35deg)}
.case-page .creator-evaluation-board.editorial-reveal.is-visible{transform:rotate(.35deg)}
.case-page .creator-evaluation-board:before{
  content:"";
  position:absolute;
  inset:0;
  pointer-events:none;
  opacity:.22;
  background-image:linear-gradient(90deg,rgba(87,74,60,.035) 1px,transparent 1px);
  background-size:5px 5px;
}
.case-page .creator-evaluation-board>header,
.case-page .creator-evaluation-board>.evaluation-grid,
.case-page .creator-evaluation-board>footer,
.case-page .evaluation-margin-note{position:relative;z-index:2}
.case-page .creator-evaluation-board>header{
  padding-bottom:1.1rem;
  border-bottom:1px solid rgba(95,82,68,.32);
}
.case-page .creator-evaluation-board>header p{
  margin:0;
  font-size:.78rem;
  font-weight:600;
  letter-spacing:.16em;
  text-transform:uppercase;
}
.case-page .creator-evaluation-board>header small{
  display:block;
  margin-top:.35rem;
  color:#77736b;
  font-size:.6rem;
  letter-spacing:.06em;
}
.case-page .evaluation-grid{
  display:grid;
  grid-template-columns:1fr 1fr;
  column-gap:1.7rem;
}
.case-page .evaluation-grid section{
  position:relative;
  min-width:0;
  padding:1rem 1.15rem 1rem 0;
  border-bottom:1px solid rgba(95,82,68,.2);
}
.case-page .evaluation-grid section:after{
  content:"✓";
  position:absolute;
  top:1rem;
  right:.05rem;
  color:var(--case-rose);
  font:italic .75rem var(--serif);
}
.case-page .evaluation-grid section:last-child{grid-column:1/-1}
.case-page .evaluation-grid h3{
  margin:0 0 .42rem;
  color:#282924;
  font:600 .62rem/1.3 var(--sans);
  letter-spacing:.08em;
  text-transform:uppercase;
}
.case-page .evaluation-grid p{
  margin:0;
  color:#5e5c56;
  font:.65rem/1.6 var(--sans);
}
.case-page .evaluation-audience h3{
  display:inline-block;
  padding:.12rem .48rem;
  border:1px solid rgba(169,118,120,.5);
  border-radius:50%;
  transform:rotate(-2deg);
}
.case-page .evaluation-lifestyle em{
  position:absolute;
  right:.2rem;
  bottom:.3rem;
  color:var(--case-rose);
  font:italic .64rem var(--serif);
  transform:rotate(-2deg);
}
.case-page .creator-evaluation-board>footer{
  display:flex;
  align-items:center;
  justify-content:space-between;
  gap:1.25rem;
  padding-top:1.3rem;
}
.case-page .creator-evaluation-board>footer div{display:flex;flex-direction:column}
.case-page .creator-evaluation-board>footer small{
  color:#747067;
  font-size:.55rem;
  font-weight:600;
  letter-spacing:.13em;
  text-transform:uppercase;
}
.case-page .creator-evaluation-board>footer strong{
  margin-top:.25rem;
  color:#282924;
  font:500 1rem var(--sans);
  letter-spacing:.06em;
  text-transform:uppercase;
}
.case-page .creator-evaluation-board>footer>span{
  display:grid;
  width:72px;
  height:42px;
  place-items:center;
  border:1px solid rgba(169,118,120,.68);
  border-radius:50%;
  color:var(--case-rose);
  font:italic .78rem var(--serif);
  transform:rotate(-8deg);
}
.case-page .evaluation-margin-note{
  position:absolute;
  right:2rem;
  top:5.2rem;
  margin:0;
  color:var(--case-rose);
  font:italic .68rem var(--serif);
  transform:rotate(3deg);
}
.case-page .evaluation-tape{
  position:absolute;
  z-index:4;
  top:-12px;
  left:37%;
  width:28%;
  height:24px;
  background:rgba(211,194,158,.66);
  transform:rotate(-1.5deg);
}
.case-page .evaluation-paperclip{
  position:absolute;
  z-index:5;
  right:28px;
  top:-17px;
  width:17px;
  height:52px;
  border:2px solid rgba(91,82,72,.54);
  border-radius:10px;
  transform:rotate(8deg);
}
.case-page .evaluation-paperclip:after{
  content:"";
  position:absolute;
  inset:4px;
  border:1px solid rgba(91,82,72,.42);
  border-radius:7px;
}
@media(max-width:760px){
  .case-page .creator-evaluation-composition{
    align-items:flex-end;
    flex-direction:column;
    gap:1.2rem;
    margin-top:3.5rem;
  }
  .case-page .evaluation-handwritten-note{
    flex:auto;
    width:100%;
    text-align:left;
  }
  .case-page .evaluation-handwritten-note:after{margin-left:0}
  .case-page .creator-evaluation-board{width:100%;padding:1.75rem}
}
@media(max-width:520px){
  .case-page .evaluation-grid{grid-template-columns:1fr}
  .case-page .evaluation-grid section:last-child{grid-column:auto}
  .case-page .evaluation-margin-note{position:static;margin:.8rem 0 0;text-align:right}
  .case-page .evaluation-lifestyle em{position:static;display:block;margin-top:.5rem}
}

/* Insight 02: interactive aspiration research board. */
.case-page .aspiration-layout{
  display:grid;
  grid-template-columns:minmax(0,.72fr) minmax(430px,1.28fr);
  align-items:start;
  gap:clamp(2.5rem,5vw,5.5rem);
  margin-top:clamp(3.5rem,7vw,6rem);
}
.case-page .aspiration-layout>blockquote{
  max-width:19ch;
  margin:clamp(1rem,5vw,4.25rem) 0 0;
}
.case-page .aspiration-vision-board{
  position:relative;
  isolation:isolate;
  justify-self:end;
  width:min(100%,540px);
  aspect-ratio:2/3;
  background:#f7f0e5;
  box-shadow:0 24px 58px rgba(58,43,35,.15);
}
.case-page .aspiration-vision-board>img{
  position:absolute;
  z-index:0;
  inset:0;
  width:100%;
  height:100%;
  object-fit:contain;
}
.case-page .vision-tape{
  position:absolute;
  z-index:6;
  width:20%;
  height:3.2%;
  background:rgba(220,200,170,.58);
  box-shadow:0 1px 2px rgba(63,48,36,.08);
  pointer-events:none;
}
.case-page .vision-tape-one{top:-1.1%;left:15%;transform:rotate(-3deg)}
.case-page .vision-tape-two{right:9%;bottom:10%;transform:rotate(5deg)}
.case-page .vision-central-note{
  position:absolute;
  z-index:3;
  top:29%;
  left:30%;
  width:43%;
  margin:0;
  padding:clamp(.75rem,1.8vw,1.15rem);
  color:#332b27;
  background:rgba(251,247,239,.94);
  box-shadow:0 10px 24px rgba(66,48,38,.12);
  font:italic clamp(.72rem,1.35vw,.94rem)/1.45 var(--serif);
  transform:rotate(-1.2deg);
}
.case-page .vision-central-note strong{
  display:block;
  margin-top:.42rem;
  color:#7f5154;
  font-weight:500;
}
.case-page .vision-annotation{
  position:absolute;
  z-index:2;
  color:rgba(93,65,57,.76);
  font:italic clamp(.52rem,1vw,.69rem)/1.2 var(--serif);
  letter-spacing:.025em;
  pointer-events:none;
}
.case-page .vision-annotation-one{top:7%;left:7%;transform:rotate(-5deg)}
.case-page .vision-annotation-two{top:58%;left:5%;transform:rotate(-3deg)}
.case-page .vision-annotation-three{top:49%;right:8%;transform:rotate(3deg)}
.case-page .vision-annotation-four{right:8%;bottom:18%;transform:rotate(-4deg)}
.case-page .vision-flow-tag{
  position:absolute;
  z-index:3;
  left:31%;
  bottom:6%;
  display:grid;
  justify-items:center;
  min-width:26%;
  margin:0;
  padding:.62rem .9rem;
  color:#4f413b;
  background:rgba(250,245,235,.9);
  box-shadow:0 7px 18px rgba(62,46,38,.1);
  font:600 clamp(.48rem,.9vw,.62rem)/1.15 var(--sans);
  letter-spacing:.14em;
  text-transform:uppercase;
  transform:rotate(.8deg);
}
.case-page .vision-flow-tag span{
  color:#a97678;
  font-family:var(--serif);
  line-height:1.05;
}
.case-page .vision-hotspot{
  position:absolute;
  z-index:5;
  appearance:none;
  padding:0;
  border:0;
  border-radius:42%;
  background:transparent;
  cursor:pointer;
  transition:transform .28s ease,background .28s ease,box-shadow .28s ease;
}
.case-page .vision-hotspot:after{
  content:"";
  position:absolute;
  inset:3%;
  border:1px dashed transparent;
  border-radius:46%;
  transition:border-color .25s ease,transform .28s ease;
}
.case-page .vision-hotspot:before{
  content:attr(data-reaction);
  position:absolute;
  z-index:9;
  right:-10%;
  bottom:-8%;
  padding:.32rem .48rem;
  color:#8c5e60;
  background:rgba(252,248,239,.94);
  box-shadow:0 5px 13px rgba(56,43,36,.1);
  font:italic clamp(.46rem,.9vw,.6rem) var(--serif);
  white-space:nowrap;
  opacity:0;
  transform:translateY(3px) rotate(-3deg);
  transition:opacity .22s ease,transform .22s ease;
  pointer-events:none;
}
.case-page .vision-hotspot:hover,
.case-page .vision-hotspot:focus-visible,
.case-page .vision-hotspot.is-active{
  background:rgba(247,234,219,.12);
  box-shadow:0 0 0 1px rgba(164,112,111,.08);
  transform:translateY(-4px);
}
.case-page .vision-hotspot:hover:after,
.case-page .vision-hotspot:focus-visible:after,
.case-page .vision-hotspot.is-active:after{
  border-color:rgba(147,91,92,.7);
  transform:rotate(-3deg);
}
.case-page .vision-hotspot:hover:before,
.case-page .vision-hotspot:focus-visible:before,
.case-page .vision-hotspot.is-active:before{
  opacity:1;
  transform:translateY(0) rotate(-3deg);
}
.case-page .vision-hotspot:focus-visible{
  outline:2px solid rgba(151,97,98,.68);
  outline-offset:3px;
}
.case-page .hotspot-blazer{top:9%;left:1%;width:41%;height:39%}
.case-page .hotspot-tulips{top:8%;right:1%;width:27%;height:31%}
.case-page .hotspot-laptop{top:45%;left:0;width:46%;height:29%}
.case-page .hotspot-coffee{top:59%;left:1%;width:23%;height:18%}
.case-page .hotspot-planner{top:46%;right:0;width:47%;height:30%}
.case-page .hotspot-lipstick{right:24%;bottom:5%;width:21%;height:19%}
.case-page .vision-field-note{
  --note-left:42%;
  --note-top:60%;
  position:absolute;
  z-index:12;
  top:var(--note-top);
  left:var(--note-left);
  width:min(44%,230px);
  margin:0;
  padding:clamp(.7rem,1.5vw,1rem);
  color:#332c28;
  background:rgba(253,248,238,.97);
  box-shadow:0 13px 30px rgba(49,36,30,.18);
  opacity:0;
  transform:translateY(7px) rotate(.7deg);
  transition:opacity .22s ease,transform .28s ease;
  pointer-events:none;
}
.case-page .vision-field-note.is-open{
  opacity:1;
  transform:translateY(0) rotate(.7deg);
}
.case-page .vision-field-note small{
  display:block;
  margin-bottom:.45rem;
  color:#9b6668;
  font:700 clamp(.42rem,.8vw,.54rem) var(--sans);
  letter-spacing:.15em;
}
.case-page .vision-field-note strong{
  display:block;
  font:500 clamp(.64rem,1.15vw,.82rem)/1.28 var(--serif);
}
.case-page .vision-field-note p{
  margin:.45rem 0 0;
  font:400 clamp(.54rem,1vw,.68rem)/1.45 var(--sans);
}
.case-page .vision-path{
  position:absolute;
  z-index:4;
  inset:0;
  opacity:0;
  transition:opacity .22s ease;
  pointer-events:none;
}
.case-page .show-path .vision-path{opacity:1}
.case-page .vision-path-segment{
  position:absolute;
  height:1px;
  border-top:1.5px dotted rgba(164,102,104,.72);
  transform:scaleX(0);
  transform-origin:left center;
  transition:transform .42s cubic-bezier(.2,.75,.2,1);
}
.case-page .show-path .vision-path-segment{transform:scaleX(1) rotate(var(--path-angle))}
.case-page .path-segment-one{--path-angle:-7deg;left:18%;top:68%;width:29%;transition-delay:.04s}
.case-page .path-segment-two{--path-angle:-32deg;left:43%;top:64%;width:19%;transition-delay:.13s}
.case-page .path-segment-three{--path-angle:12deg;left:56%;top:54%;width:18%;transition-delay:.22s}
.case-page .path-segment-four{--path-angle:64deg;left:71%;top:56%;width:17%;transition-delay:.31s}
.case-page .path-label{
  position:absolute;
  color:rgba(118,77,75,.8);
  font:italic clamp(.4rem,.78vw,.52rem) var(--serif);
  opacity:0;
  transition:opacity .22s ease .34s;
}
.case-page .show-path .path-label{opacity:1}
.case-page .path-label-one{left:25%;top:65%}
.case-page .path-label-two{left:50%;top:56%}
.case-page .path-label-three{right:7%;top:63%;transform:rotate(5deg)}
.case-page .vision-insight-stamp{
  position:absolute;
  z-index:15;
  top:2.6%;
  right:3%;
  padding:.5rem .72rem;
  border:1px solid rgba(151,91,93,.68);
  border-radius:50%;
  color:#9a5e60;
  background:rgba(250,245,236,.9);
  font:700 clamp(.45rem,.85vw,.58rem) var(--sans);
  letter-spacing:.08em;
  text-transform:uppercase;
  opacity:0;
  transform:rotate(6deg) scale(.92);
  pointer-events:none;
}
.case-page .vision-insight-stamp.stamp-flash{animation:visionStamp 2.35s ease both}
@keyframes visionStamp{
  0%{opacity:0;transform:rotate(6deg) scale(.82)}
  13%,72%{opacity:1;transform:rotate(6deg) scale(1)}
  100%{opacity:0;transform:rotate(6deg) scale(.96)}
}
@media(max-width:900px){
  .case-page .aspiration-layout{grid-template-columns:1fr;gap:3rem}
  .case-page .aspiration-layout>blockquote{max-width:28ch;margin:0}
  .case-page .aspiration-vision-board{justify-self:center;width:min(100%,540px)}
}
@media(max-width:520px){
  .case-page .aspiration-vision-board{width:100%}
  .case-page .vision-central-note{left:27%;width:47%;padding:.65rem;font-size:.63rem}
  .case-page .vision-field-note{width:46%;padding:.65rem}
  .case-page .vision-annotation{font-size:.46rem}
  .case-page .vision-flow-tag{font-size:.43rem;padding:.48rem .62rem}
}
@media(prefers-reduced-motion:reduce){
  .case-page .vision-hotspot,
  .case-page .vision-hotspot:after,
  .case-page .vision-hotspot:before,
  .case-page .vision-field-note,
  .case-page .vision-path,
  .case-page .vision-path-segment,
  .case-page .path-label{transition:none}
  .case-page .vision-hotspot:hover,
  .case-page .vision-hotspot:focus-visible,
  .case-page .vision-hotspot.is-active{transform:none}
  .case-page .vision-insight-stamp.stamp-flash{animation:none;opacity:1}
}

/* Research notebook: creator patterns behind the metrics. */
.case-page .research-notebook-section{
  display:grid;
  grid-template-columns:minmax(280px,.7fr) minmax(430px,1.3fr);
  align-items:start;
  gap:clamp(3rem,7vw,7.5rem);
}
.case-page .research-notebook-intro{
  position:sticky;
  top:clamp(6rem,12vh,9rem);
  padding-top:clamp(1rem,5vw,4rem);
}
.case-page .research-notebook-intro h2{
  max-width:8.5ch;
  margin:1rem 0 2rem;
}
.case-page .research-notebook-intro>p:not(.eyebrow,.research-instruction){
  max-width:32rem;
  color:#bcb6aa;
  font-size:clamp(.94rem,1.3vw,1.08rem);
}
.case-page .research-notebook-intro blockquote{
  max-width:18ch;
  margin:3rem 0 0;
  color:var(--case-rose);
  font:italic clamp(1.5rem,2.5vw,2.25rem)/1.25 var(--serif);
}
.case-page .research-instruction{
  max-width:30ch;
  margin:2.4rem 0 0;
  color:#8f8a80;
  font-size:.68rem;
  letter-spacing:.08em;
  text-transform:uppercase;
}
.case-page .creator-research-board{
  position:relative;
  isolation:isolate;
  justify-self:end;
  width:min(100%,550px);
  aspect-ratio:1003/1568;
  box-shadow:0 30px 75px rgba(0,0,0,.3);
}
.case-page .creator-research-board>img{
  position:absolute;
  z-index:0;
  inset:0;
  width:100%;
  height:100%;
  object-fit:contain;
}
.case-page .research-observation{
  position:absolute;
  z-index:3;
  margin:0;
  color:#382f2a;
  background:transparent;
  pointer-events:none;
}
.case-page .research-observation small,
.case-page .research-core-note small,
.case-page .research-hover-note small{
  display:block;
  margin-bottom:.35rem;
  color:#9b6767;
  font:700 clamp(.38rem,.65vw,.5rem) var(--sans);
  letter-spacing:.15em;
  text-transform:uppercase;
}
.case-page .research-observation p{
  margin:0;
  font:400 clamp(.46rem,.76vw,.62rem)/1.38 var(--sans);
}
.case-page .observation-one{top:21%;left:10%;width:18%}
.case-page .observation-two{top:23%;left:36%;width:23%}
.case-page .observation-three{top:32.5%;left:65%;width:23%}
.case-page .observation-four{
  top:52%;
  left:31%;
  width:21%;
  padding:.65rem;
  background:rgba(249,244,233,.92);
  box-shadow:0 7px 18px rgba(18,12,9,.18);
  transform:rotate(-2deg);
}
.case-page .research-scribble{
  position:absolute;
  z-index:2;
  color:rgba(240,224,202,.8);
  font:italic clamp(.42rem,.78vw,.58rem)/1 var(--serif);
  letter-spacing:.02em;
  text-shadow:0 1px 5px rgba(0,0,0,.35);
  pointer-events:none;
}
.case-page .scribble-one{top:1.6%;left:22%;transform:rotate(-4deg)}
.case-page .scribble-two{top:15%;left:9%;transform:rotate(3deg)}
.case-page .scribble-three{top:5%;left:49%;transform:rotate(-2deg)}
.case-page .scribble-four{top:17%;right:3%;transform:rotate(4deg)}
.case-page .scribble-five{top:43%;left:4%;transform:rotate(-5deg)}
.case-page .scribble-six{top:46%;right:8%;transform:rotate(3deg)}
.case-page .scribble-seven{top:67%;left:7%;transform:rotate(-3deg)}
.case-page .scribble-eight{top:62%;right:3%;transform:rotate(5deg)}
.case-page .scribble-nine{bottom:21%;left:3%;transform:rotate(-5deg)}
.case-page .scribble-ten{bottom:6%;right:7%;transform:rotate(4deg)}
.case-page .scribble-eleven{bottom:2%;left:33%;transform:rotate(-2deg)}
.case-page .research-core-note{
  position:absolute;
  z-index:4;
  left:29%;
  bottom:7.5%;
  width:42%;
  min-height:17%;
  margin:0;
  padding:clamp(.8rem,2vw,1.25rem);
  color:#352d29;
  background:rgba(250,246,237,.94);
  box-shadow:0 10px 26px rgba(20,13,10,.2);
  transform:rotate(.35deg);
}
.case-page .research-core-note p{
  margin:.2rem 0;
  font:italic clamp(.62rem,1.15vw,.84rem)/1.4 var(--serif);
}
.case-page .research-core-note strong{
  display:block;
  margin:.35rem 0;
  color:#8e595b;
  font:500 clamp(.76rem,1.35vw,1rem)/1.2 var(--serif);
}
.case-page .research-hotspot{
  position:absolute;
  z-index:6;
  appearance:none;
  padding:0;
  border:0;
  border-radius:42%;
  background:transparent;
  cursor:pointer;
  transition:transform .26s ease,box-shadow .26s ease,background .26s ease;
}
.case-page .research-hotspot:after{
  content:"";
  position:absolute;
  inset:4%;
  border:1px dashed transparent;
  border-radius:48%;
  transform:rotate(-3deg);
  transition:border-color .22s ease;
}
.case-page .research-hotspot:hover,
.case-page .research-hotspot:focus-visible,
.case-page .research-hotspot.is-active{
  background:rgba(246,226,203,.08);
  box-shadow:0 0 0 1px rgba(207,157,155,.08);
  transform:translateY(-4px);
}
.case-page .research-hotspot:hover:after,
.case-page .research-hotspot:focus-visible:after,
.case-page .research-hotspot.is-active:after{border-color:rgba(216,162,162,.74)}
.case-page .research-hotspot:focus-visible{
  outline:2px solid rgba(216,162,162,.72);
  outline-offset:3px;
}
.case-page .research-coffee{top:0;left:0;width:25%;height:15%}
.case-page .research-planner{top:2%;left:30%;width:36%;height:20%}
.case-page .research-blazer{top:0;right:0;width:31%;height:22%}
.case-page .research-notebook{top:48%;right:5%;width:40%;height:25%}
.case-page .research-hover-note{
  --research-note-left:22%;
  --research-note-top:9%;
  position:absolute;
  z-index:12;
  top:var(--research-note-top);
  left:var(--research-note-left);
  width:min(48%,245px);
  margin:0;
  padding:clamp(.7rem,1.6vw,1rem);
  color:#332c28;
  background:rgba(252,247,237,.97);
  box-shadow:0 14px 32px rgba(8,5,4,.3);
  opacity:0;
  transform:translateY(6px) rotate(-.8deg);
  transition:opacity .2s ease,transform .25s ease;
  pointer-events:none;
}
.case-page .research-hover-note.is-open{
  opacity:1;
  transform:translateY(0) rotate(-.8deg);
}
.case-page .research-hover-note.is-lipstick-note{
  pointer-events:auto;
}
.case-page .research-hover-note p{
  margin:0;
  font:italic clamp(.58rem,1.05vw,.78rem)/1.45 var(--serif);
}
@media(max-width:950px){
  .case-page .research-notebook-section{grid-template-columns:1fr;gap:4rem}
  .case-page .research-notebook-intro{position:static;padding-top:0}
  .case-page .research-notebook-intro h2{max-width:12ch}
  .case-page .creator-research-board{justify-self:center;width:min(100%,550px)}
}
@media(max-width:520px){
  .case-page .research-observation small,
  .case-page .research-core-note small,
  .case-page .research-hover-note small{margin-bottom:.18rem;font-size:.36rem}
  .case-page .research-observation p{font-size:.42rem}
  .case-page .observation-four{padding:.42rem}
  .case-page .research-core-note{padding:.62rem}
  .case-page .research-core-note p{font-size:.56rem}
  .case-page .research-core-note strong{font-size:.69rem}
  .case-page .research-scribble{font-size:.38rem}
  .case-page .research-hover-note{padding:.62rem}
  .case-page .research-hover-note p{font-size:.55rem}
}
@media(prefers-reduced-motion:reduce){
  .case-page .research-hotspot,
  .case-page .research-hotspot:after,
  .case-page .research-hover-note{transition:none}
  .case-page .research-hotspot:hover,
  .case-page .research-hotspot:focus-visible,
  .case-page .research-hotspot.is-active{transform:none}
}

/* From Strategy to Execution: one connected project folder. */
.case-page .execution-story-board{
  position:relative;
  display:grid;
  grid-template-columns:repeat(12,minmax(0,1fr));
  gap:clamp(2rem,4vw,4.5rem);
  margin-top:clamp(4rem,7vw,7rem);
  padding:clamp(2rem,5vw,5rem);
  background:
    radial-gradient(circle at 17% 11%,rgba(255,255,255,.18),transparent 24%),
    linear-gradient(115deg,rgba(110,88,70,.08),transparent 45%),
    #d8ceba;
  box-shadow:inset 0 12px 28px rgba(73,59,45,.1);
}
.case-page .execution-story-board:before{
  content:"";
  position:absolute;
  inset:0;
  opacity:.14;
  pointer-events:none;
  background-image:repeating-linear-gradient(97deg,transparent 0 7px,rgba(87,68,52,.12) 8px,transparent 9px);
  mix-blend-mode:multiply;
}
.case-page .process-paper{
  position:relative;
  z-index:1;
  margin:0;
  padding:clamp(1.35rem,2.5vw,2rem);
  color:#302a26;
  background:#f8f2e7;
  border:1px solid rgba(89,72,59,.12);
  box-shadow:0 14px 32px rgba(54,42,32,.16);
  transition:transform .42s cubic-bezier(.2,.75,.2,1),box-shadow .42s ease;
}
.case-page .process-paper:before{
  content:"";
  position:absolute;
  z-index:4;
  top:-12px;
  left:36%;
  width:28%;
  height:24px;
  background:rgba(220,201,164,.68);
  box-shadow:0 1px 2px rgba(64,49,38,.08);
  transform:rotate(-2deg);
}
.case-page .process-paper>header{
  display:flex;
  align-items:baseline;
  justify-content:space-between;
  gap:1rem;
  padding-bottom:1rem;
  border-bottom:1px solid rgba(76,63,53,.16);
}
.case-page .process-paper>header p{
  margin:0;
  font:500 clamp(1.25rem,2vw,1.7rem)/1 var(--serif);
}
.case-page .process-paper>header small{
  max-width:16rem;
  color:#81796f;
  font-size:.58rem;
  letter-spacing:.08em;
  text-align:right;
  text-transform:uppercase;
}
.case-page .process-index{
  position:absolute;
  top:.55rem;
  left:.65rem;
  color:rgba(112,96,83,.45);
  font-size:.48rem;
  letter-spacing:.12em;
}
.case-page .process-pipeline{--paper-rotation:-.7deg;grid-column:1/8;min-height:380px;transform:rotate(var(--paper-rotation))}
.case-page .process-brief{--paper-rotation:1deg;grid-column:8/13;min-height:350px;transform:rotate(var(--paper-rotation))}
.case-page .process-review{--paper-rotation:.8deg;grid-column:1/7;min-height:460px;transform:rotate(var(--paper-rotation))}
.case-page .process-email{--paper-rotation:-.55deg;grid-column:7/13;min-height:430px;transform:rotate(var(--paper-rotation))}
.case-page .process-workflow{--paper-rotation:.25deg;grid-column:1/13;min-height:255px;transform:rotate(var(--paper-rotation))}
.case-page .process-reflection{--paper-rotation:-1deg;grid-column:3/11;min-height:280px;transform:rotate(var(--paper-rotation))}
.case-page .process-paper.editorial-reveal{transform:translateY(18px) rotate(var(--paper-rotation))}
.case-page .process-paper.editorial-reveal.is-visible{transform:rotate(var(--paper-rotation))}
@media(hover:hover){
  .case-page .process-paper:hover,
  .case-page .process-paper.editorial-reveal.is-visible:hover{
    z-index:8;
    box-shadow:0 24px 52px rgba(54,42,32,.24);
    transform:translateY(-6px) rotate(0);
  }
}
.case-page .pipeline-sheet{margin-top:1.5rem;border-top:1px solid rgba(70,58,49,.25)}
.case-page .pipeline-sheet>div{
  display:grid;
  grid-template-columns:.55fr 1fr 1.15fr;
  gap:1rem;
  align-items:center;
  min-height:48px;
  padding:.55rem .4rem;
  border-bottom:1px solid rgba(70,58,49,.13);
}
.case-page .pipeline-sheet .pipeline-head{
  min-height:36px;
  color:#867b70;
  font-size:.53rem;
  font-weight:600;
  letter-spacing:.12em;
  text-transform:uppercase;
}
.case-page .pipeline-sheet b{font-size:.72rem;font-weight:600}
.case-page .pipeline-sheet span{font-size:.72rem}
.case-page .pipeline-sheet em{color:#786f66;font:italic .72rem var(--serif)}
.case-page .blurred-line{
  width:75%;
  color:transparent!important;
  background:linear-gradient(90deg,#d2ccc2 0 70%,transparent 70%);
  filter:blur(2px);
}
.case-page .process-stamp{
  position:absolute;
  right:1.3rem;
  bottom:1.1rem;
  padding:.38rem .7rem;
  border:1px solid rgba(157,99,100,.56);
  border-radius:50%;
  color:#9a6263;
  font:italic .67rem var(--serif);
  transform:rotate(-7deg);
}
.case-page .brief-sheet{margin-top:1.4rem}
.case-page .brief-sheet dl{margin:0}
.case-page .brief-sheet dl>div{
  display:grid;
  grid-template-columns:6rem 1fr;
  gap:1rem;
  padding:.72rem 0;
  border-bottom:1px solid rgba(70,58,49,.13);
}
.case-page .brief-sheet dt{
  color:#8d6262;
  font-size:.58rem;
  font-weight:600;
  letter-spacing:.1em;
  text-transform:uppercase;
}
.case-page .brief-sheet dd{margin:0;font:400 .82rem/1.45 var(--serif)}
.case-page .brief-product-mark{
  display:inline-block;
  width:9px;
  height:25px;
  margin:-5px .45rem -7px 0;
  border:1px solid #8f7770;
  border-radius:3px 3px 1px 1px;
  background:linear-gradient(#d8b1ab 0 42%,#80635d 43% 100%);
}
.case-page .folded-corner{
  position:absolute;
  right:0;
  bottom:0;
  width:38px;
  height:38px;
  background:linear-gradient(135deg,rgba(222,211,194,.6) 0 49%,#d3c6b1 50% 100%);
  box-shadow:-3px -3px 8px rgba(72,58,46,.08);
}
.case-page .review-board{
  display:grid;
  grid-template-columns:repeat(3,1fr);
  gap:clamp(.7rem,1.5vw,1.15rem);
  margin-top:1.6rem;
}
.case-page .review-frame{
  position:relative;
  margin:0;
  padding:.45rem .45rem .75rem;
  background:#eee4d5;
  border:1px solid rgba(72,57,47,.14);
  box-shadow:0 7px 14px rgba(66,51,40,.09);
}
.case-page .review-frame:nth-child(2){transform:translateY(10px) rotate(-.8deg)}
.case-page .review-frame:nth-child(3){transform:rotate(.7deg)}
.case-page .video-scene{
  position:relative;
  aspect-ratio:9/13;
  overflow:hidden;
  background:linear-gradient(145deg,#c9b7a1,#f2e6d6);
  border:1px solid rgba(76,60,50,.12);
}
.case-page .video-scene i{position:absolute;display:block}
.case-page .scene-head{
  left:34%;top:17%;width:32%;aspect-ratio:1;border:1.5px solid #6f625a;border-radius:50%;
}
.case-page .scene-body{
  left:18%;top:43%;width:65%;height:50%;border:1.5px solid #6f625a;border-bottom:0;border-radius:50% 50% 0 0;
}
.case-page .scene-coffee{
  left:7%;bottom:9%;color:#695b54;font:1.8rem var(--serif);
}
.case-page .scene-lip{
  right:11%;bottom:8%;width:8px;height:29px;border:1px solid #6f625a;border-radius:3px;background:#b77d7c;
}
.case-page .scene-window{inset:10% 12% 40%;border:1px solid #76675d;background:linear-gradient(90deg,transparent 49%,#76675d 50% 51%,transparent 52%)}
.case-page .scene-mirror{left:28%;bottom:10%;width:45%;height:38%;border:1.5px solid #76675d;border-radius:50%}
.case-page .scene-cup{right:8%;bottom:8%;width:20%;height:18%;border:1.5px solid #76675d;border-radius:2px 2px 40% 40%}
.case-page .scene-face{left:13%;top:12%;width:72%;height:75%;border:1.5px solid #725f58;border-radius:48% 48% 44% 44%}
.case-page .scene-face:before{content:"";position:absolute;left:18%;right:18%;top:44%;border-top:1px solid #725f58}
.case-page .scene-product{right:5%;bottom:5%;width:10px;height:34px;border:1px solid #725f58;background:#ba8583}
.case-page .scene-swatch{left:12%;bottom:12%;width:45%;height:9px;border-radius:50%;background:rgba(171,105,105,.52);transform:rotate(-8deg)}
.case-page .review-frame time{
  position:absolute;
  top:.7rem;
  right:.7rem;
  padding:.18rem .3rem;
  color:#fff;
  background:rgba(43,35,31,.58);
  font-size:.44rem;
}
.case-page .review-frame b{
  display:block;
  margin-top:.45rem;
  color:#8e5a5c;
  font-size:.49rem;
  letter-spacing:.06em;
  text-transform:uppercase;
}
.case-page .review-frame figcaption{
  margin-top:.15rem;
  color:#514741;
  font:italic .62rem var(--serif);
  letter-spacing:0;
  text-transform:none;
}
.case-page .approval-seal{
  position:absolute;
  right:1.2rem;
  top:4.6rem;
  padding:.45rem .7rem;
  border:1px solid rgba(157,99,100,.6);
  border-radius:50%;
  color:#9a6263;
  background:rgba(248,242,231,.86);
  font:italic .65rem var(--serif);
  transform:rotate(8deg);
}
.case-page .email-paperclip{
  position:absolute;
  z-index:5;
  top:-18px;
  right:2rem;
  width:18px;
  height:54px;
  border:2px solid rgba(89,77,68,.55);
  border-radius:10px;
  transform:rotate(8deg);
}
.case-page .email-paperclip:after{content:"";position:absolute;inset:4px;border:1px solid rgba(89,77,68,.4);border-radius:7px}
.case-page .email-sheet{margin-top:1.4rem;font-size:.72rem;line-height:1.55}
.case-page .email-sheet p{margin:0 0 .85rem}
.case-page .email-sheet b{
  display:inline-block;
  min-width:4.4rem;
  color:#766d65;
  font-size:.54rem;
  letter-spacing:.09em;
  text-transform:uppercase;
}
.case-page .address-redaction{display:block;width:75%;margin-top:.3rem}
.case-page .short-redaction{display:inline-block;width:3.5rem}
.case-page .email-signoff{font:italic .76rem/1.45 var(--serif)}
.case-page .paper-annotation{
  position:absolute;
  z-index:7;
  color:#9a6263;
  font:italic .72rem/1.1 var(--serif);
  opacity:.72;
  transition:opacity .25s ease;
}
.case-page .paper-annotation:hover{opacity:1}
.case-page .annotation-follow{left:1.3rem;bottom:.9rem;transform:rotate(-4deg)}
.case-page .annotation-review{left:1.2rem;bottom:.85rem;transform:rotate(-3deg)}
.case-page .annotation-sent{right:1.3rem;bottom:1rem;text-align:center;transform:rotate(4deg)}
.case-page .annotation-sent small{color:#786f67;font-size:.5rem}
.case-page .annotation-learned{right:1.4rem;bottom:1.15rem;transform:rotate(-5deg)}
.case-page .execution-workflow{
  position:relative;
  display:grid;
  grid-template-columns:repeat(8,1fr);
  gap:0;
  margin:2.2rem 0 .4rem;
  padding:0;
  list-style:none;
}
.case-page .execution-workflow:before{
  content:"";
  position:absolute;
  top:20px;
  left:6%;
  right:6%;
  height:1px;
  background:rgba(86,70,59,.22);
}
.case-page .workflow-step{
  position:relative;
  z-index:2;
  display:grid;
  justify-items:center;
  gap:.7rem;
  color:#665b53;
  opacity:0;
  transform:translateY(8px);
  transition:opacity .55s ease,transform .55s ease,color .25s ease;
}
.case-page .workflow-step i{
  display:grid;
  width:40px;
  height:40px;
  place-items:center;
  border:1px solid rgba(89,72,60,.24);
  border-radius:50%;
  background:#f8f2e7;
  font:normal .8rem var(--serif);
  transition:border-color .25s ease,background .25s ease,transform .25s ease;
}
.case-page .workflow-step span{
  font-size:.52rem;
  letter-spacing:.07em;
  text-align:center;
  text-transform:uppercase;
}
.case-page .process-workflow.is-visible .workflow-step{opacity:1;transform:none}
.case-page .process-workflow.is-visible .workflow-step:nth-child(1){transition-delay:.08s}
.case-page .process-workflow.is-visible .workflow-step:nth-child(2){transition-delay:.18s}
.case-page .process-workflow.is-visible .workflow-step:nth-child(3){transition-delay:.28s}
.case-page .process-workflow.is-visible .workflow-step:nth-child(4){transition-delay:.38s}
.case-page .process-workflow.is-visible .workflow-step:nth-child(5){transition-delay:.48s}
.case-page .process-workflow.is-visible .workflow-step:nth-child(6){transition-delay:.58s}
.case-page .process-workflow.is-visible .workflow-step:nth-child(7){transition-delay:.68s}
.case-page .process-workflow.is-visible .workflow-step:nth-child(8){transition-delay:.78s}
.case-page .workflow-step:hover{color:#9a6263}
.case-page .workflow-step:hover i{border-color:#aa7978;background:#f0dfd8;transform:translateY(-3px)}
.case-page .coffee-ring{
  position:absolute;
  right:2.5rem;
  top:1.6rem;
  width:52px;
  height:52px;
  border:2px solid rgba(129,96,73,.12);
  border-radius:50%;
  box-shadow:3px 1px 0 rgba(129,96,73,.06);
  transform:rotate(-9deg);
}
.case-page .process-reflection{
  padding:clamp(2rem,4vw,3.4rem);
  background:#f3e8d8;
}
.case-page .process-reflection blockquote{
  max-width:32rem;
  margin:2rem auto 1rem;
  color:#433832;
  font:italic clamp(1.12rem,2.1vw,1.65rem)/1.42 var(--serif);
}
.case-page .reflection-underline{
  display:block;
  width:48%;
  height:9px;
  margin:.5rem auto 0;
  border-bottom:2px solid rgba(154,98,99,.6);
  border-radius:50%;
  transform:rotate(-1deg);
}
.case-page .materials-note{max-width:65rem}
@media(max-width:900px){
  .case-page .execution-story-board{grid-template-columns:1fr 1fr;padding:clamp(1.4rem,4vw,3rem)}
  .case-page .process-pipeline,
  .case-page .process-brief,
  .case-page .process-review,
  .case-page .process-email{grid-column:auto}
  .case-page .process-workflow,
  .case-page .process-reflection{grid-column:1/-1}
}
@media(max-width:680px){
  .case-page .execution-story-board{grid-template-columns:1fr;gap:2rem}
  .case-page .process-pipeline,
  .case-page .process-brief,
  .case-page .process-review,
  .case-page .process-email,
  .case-page .process-workflow,
  .case-page .process-reflection{grid-column:1;min-height:0}
  .case-page .process-paper{--paper-rotation:0deg;transform:none}
  .case-page .process-paper>header{align-items:flex-start;flex-direction:column}
  .case-page .process-paper>header small{text-align:left}
  .case-page .execution-workflow{
    grid-template-columns:1fr;
    gap:.25rem;
    margin-left:.4rem;
  }
  .case-page .execution-workflow:before{top:6%;bottom:6%;left:19px;right:auto;width:1px;height:auto}
  .case-page .workflow-step{grid-template-columns:40px 1fr;justify-items:start;align-items:center;gap:1rem}
  .case-page .workflow-step span{text-align:left}
}
@media(max-width:430px){
  .case-page .review-board{gap:.45rem}
  .case-page .review-frame{padding:.28rem .28rem .55rem}
  .case-page .review-frame figcaption{font-size:.5rem}
  .case-page .pipeline-sheet>div{grid-template-columns:.45fr .9fr 1.1fr;gap:.5rem}
  .case-page .brief-sheet dl>div{grid-template-columns:4.6rem 1fr}
}
@media(prefers-reduced-motion:reduce){
  .case-page .process-paper,
  .case-page .paper-annotation,
  .case-page .workflow-step,
  .case-page .workflow-step i{transition:none}
  .case-page .workflow-step{opacity:1;transform:none}
}

/* Evidence-led refinement for the creator research desk. */
.case-page .creator-research-board .research-observation{
  padding:clamp(.5rem,1.2vw,.8rem);
  background:rgba(250,246,237,.94);
  box-shadow:0 7px 16px rgba(16,10,8,.2);
  pointer-events:auto;
  transition:transform .28s ease,box-shadow .28s ease;
}
.case-page .creator-research-board .research-observation:hover{
  z-index:10;
  box-shadow:0 13px 26px rgba(16,10,8,.3);
  transform:translateY(-4px) rotate(0);
}
.case-page .creator-research-board .observation-one{
  top:23.5%;
  left:56%;
  width:20%;
  transform:rotate(1.2deg);
}
.case-page .creator-research-board .observation-two{
  top:58%;
  left:34%;
  width:18%;
  transform:rotate(-1.5deg);
}
.case-page .creator-research-board .observation-three{
  top:78%;
  left:auto;
  right:5%;
  width:18%;
  transform:rotate(1.4deg);
}
.case-page .audience-comment{
  position:absolute;
  z-index:5;
  max-width:32%;
  margin:0;
  padding:.46rem .6rem;
  color:rgba(61,50,44,.7);
  background:rgba(250,246,238,.92);
  box-shadow:0 5px 13px rgba(12,8,6,.18);
  font:italic clamp(.42rem,.74vw,.56rem)/1.3 var(--serif);
  transition:color .25s ease,transform .25s ease,box-shadow .25s ease;
}
.case-page .audience-comment:hover{
  z-index:11;
  color:#3c302b;
  box-shadow:0 9px 19px rgba(12,8,6,.25);
  transform:translateY(-2px) rotate(0);
}
.case-page .audience-comment mark{
  padding:0 .08rem;
  color:inherit;
  background:transparent;
  border:1px solid rgba(169,108,109,.62);
  border-radius:50%;
}
.case-page .comment-one{top:37%;left:3%;transform:rotate(-2deg)}
.case-page .comment-two{top:37.5%;left:45%;transform:rotate(1deg)}
.case-page .comment-three{top:19%;right:2%;transform:rotate(2deg)}
.case-page .comment-four{top:63%;left:4%;transform:rotate(-1deg)}
.case-page .comment-five{top:69%;right:3%;transform:rotate(1.5deg)}
.case-page .research-keyword{
  position:absolute;
  z-index:3;
  padding:.12rem .28rem;
  color:rgba(226,178,174,.85);
  border:1px solid rgba(204,139,139,.42);
  border-radius:50%;
  font:italic clamp(.38rem,.7vw,.51rem) var(--serif);
  pointer-events:none;
}
.case-page .keyword-one{top:18.5%;left:12%;transform:rotate(-5deg)}
.case-page .keyword-two{top:40%;right:15%;transform:rotate(4deg)}
.case-page .keyword-three{top:55%;left:7%;transform:rotate(-3deg)}
.case-page .keyword-four{top:67%;right:29%;transform:rotate(5deg)}
.case-page .keyword-five{bottom:24%;left:23%;transform:rotate(-4deg)}
.case-page .research-connections{
  position:absolute;
  z-index:2;
  inset:0;
  opacity:.38;
  transition:opacity .35s ease,filter .35s ease;
  pointer-events:none;
}
.case-page .creator-research-board:hover .research-connections{
  opacity:.9;
  filter:drop-shadow(0 0 3px rgba(190,121,123,.24));
}
.case-page .evidence-line{
  position:absolute;
  height:1px;
  border-top:1.5px dotted rgba(192,119,121,.76);
  transform-origin:left center;
}
.case-page .evidence-line:after{
  content:"";
  position:absolute;
  right:-1px;
  top:-3px;
  width:5px;
  height:5px;
  border-top:1px solid rgba(192,119,121,.76);
  border-right:1px solid rgba(192,119,121,.76);
  transform:rotate(45deg);
}
.case-page .evidence-line-one{top:34%;left:28%;width:26%;transform:rotate(9deg)}
.case-page .evidence-line-two{top:43%;left:49%;width:23%;transform:rotate(31deg)}
.case-page .evidence-line-three{top:61%;left:23%;width:24%;transform:rotate(-12deg)}
.case-page .evidence-line-four{top:70%;left:45%;width:21%;transform:rotate(34deg)}
.case-page .evidence-line-five{top:73%;left:68%;width:18%;transform:rotate(68deg)}
.case-page .creator-research-board .research-core-note{
  left:29%;
  bottom:3.8%;
  width:42%;
  min-height:18%;
}
.case-page .creator-research-board .research-coffee{top:0;left:0;width:25%;height:14%}
.case-page .creator-research-board .research-planner{top:1%;left:30%;width:36%;height:20%}
.case-page .creator-research-board .research-blazer{top:0;right:0;width:31%;height:28%}
.case-page .creator-research-board .research-notebook{top:52%;right:4%;width:43%;height:22%}
.case-page .notebook-reveal{
  position:absolute;
  z-index:13;
  top:68%;
  right:7%;
  width:36%;
  padding:.48rem .62rem;
  color:#8e5a5c;
  background:rgba(250,246,237,.96);
  box-shadow:0 7px 17px rgba(13,8,6,.25);
  font:italic clamp(.46rem,.8vw,.62rem)/1.35 var(--serif);
  opacity:0;
  transform:translateY(4px) rotate(1deg);
  transition:opacity .25s ease,transform .25s ease;
  pointer-events:none;
}
.case-page .research-notebook:hover~.notebook-reveal,
.case-page .research-notebook:focus-visible~.notebook-reveal,
.case-page .research-notebook.is-active~.notebook-reveal{
  opacity:1;
  transform:translateY(0) rotate(1deg);
}

/* Content review: readable editorial storyboard frames. */
.case-page .review-board .video-scene{
  background:
    linear-gradient(rgba(255,255,255,.2),rgba(255,255,255,0)),
    #e7dacb;
}
.case-page .review-board .video-scene>span{
  position:absolute;
  z-index:3;
  left:7%;
  bottom:5%;
  padding:.22rem .35rem;
  color:#5b4d47;
  background:rgba(248,241,230,.86);
  font:600 clamp(.38rem,.6vw,.48rem) var(--sans);
  letter-spacing:.05em;
  text-transform:uppercase;
}
.case-page .story-window{
  top:7%;left:7%;width:43%;height:43%;
  border:1.3px solid #75655d;
  background:linear-gradient(90deg,transparent 48%,#75655d 49% 51%,transparent 52%),linear-gradient(transparent 48%,#75655d 49% 51%,transparent 52%);
}
.case-page .story-window:after{
  content:"";
  position:absolute;
  inset:-8px;
  background:radial-gradient(circle,rgba(214,169,160,.22),transparent 65%);
}
.case-page .story-mirror{
  top:12%;right:7%;width:34%;height:47%;
  border:1.5px solid #6e5d56;
  border-radius:50% 50% 45% 45%;
}
.case-page .story-mirror:after{content:"";position:absolute;left:50%;bottom:-17%;height:17%;border-left:1.5px solid #6e5d56}
.case-page .story-coffee{
  left:11%;bottom:19%;width:27%;height:22%;
  border:1.5px solid #6e5d56;
  border-radius:3px 3px 45% 45%;
}
.case-page .story-coffee:after{content:"";position:absolute;right:-34%;top:20%;width:38%;height:45%;border:1.5px solid #6e5d56;border-left:0;border-radius:0 50% 50% 0}
.case-page .story-lipstick{
  right:13%;bottom:20%;width:9%;height:28%;
  border:1.5px solid #6e5d56;
  border-radius:3px 3px 1px 1px;
  background:linear-gradient(#b97577 0 38%,transparent 39%);
}
.case-page .story-laptop{
  top:12%;left:9%;width:78%;height:43%;
  border:1.5px solid #6e5d56;
  transform:perspective(60px) rotateX(-3deg);
}
.case-page .story-laptop:before{
  content:"";
  position:absolute;
  left:7%;right:7%;top:12%;bottom:12%;
  background:repeating-linear-gradient(90deg,transparent 0 20%,rgba(177,119,120,.28) 21% 30%,transparent 31% 38%);
  border:1px solid rgba(110,93,84,.45);
}
.case-page .story-laptop:after{content:"";position:absolute;left:-8%;right:-8%;bottom:-14%;border-bottom:5px solid #6e5d56;border-radius:50%}
.case-page .story-notebook{
  left:8%;bottom:17%;width:34%;height:27%;
  border:1.3px solid #6e5d56;
  background:repeating-linear-gradient(transparent 0 6px,rgba(110,93,84,.25) 7px);
  transform:rotate(-4deg);
}
.case-page .story-planner{
  right:8%;bottom:19%;width:39%;height:25%;
  border:1.3px solid #6e5d56;
  background:repeating-linear-gradient(90deg,transparent 0 20%,rgba(110,93,84,.22) 21% 22%);
  transform:rotate(3deg);
}
.case-page .story-product{
  right:12%;bottom:14%;width:7%;height:28%;
  border:1.4px solid #6e5d56;
  background:linear-gradient(#b97577 0 35%,#eadbcb 36%);
}
.case-page .story-hand{
  left:3%;top:32%;width:64%;height:31%;
  border-top:2px solid #6e5d56;
  border-radius:50%;
  transform:rotate(-18deg);
}
.case-page .story-hand:before,
.case-page .story-hand:after{content:"";position:absolute;left:10%;width:58%;border-top:1px solid #6e5d56;border-radius:50%}
.case-page .story-hand:before{top:9px}.case-page .story-hand:after{top:17px}
.case-page .story-close-lip{
  left:52%;top:14%;width:11%;height:45%;
  border:1.5px solid #6e5d56;
  border-radius:5px 5px 2px 2px;
  background:linear-gradient(#b97577 0 42%,#e7dacb 43%);
  transform:rotate(10deg);
}
.case-page .story-compact{
  right:6%;bottom:14%;width:39%;aspect-ratio:1;
  border:1.5px solid #6e5d56;
  border-radius:50%;
  box-shadow:inset 0 0 0 7px rgba(248,241,230,.5);
}
.case-page .story-swatch{
  left:10%;bottom:20%;width:39%;height:8%;
  border-radius:50%;
  background:rgba(183,117,119,.56);
  transform:rotate(-8deg);
}
@media(max-width:520px){
  .case-page .audience-comment{font-size:.38rem;padding:.32rem .4rem}
  .case-page .creator-research-board .research-observation{padding:.38rem}
  .case-page .research-keyword{font-size:.33rem}
  .case-page .notebook-reveal{font-size:.4rem;padding:.36rem .44rem}
}
@media(prefers-reduced-motion:reduce){
  .case-page .creator-research-board .research-observation,
  .case-page .audience-comment,
  .case-page .research-connections,
  .case-page .notebook-reveal{transition:none}
}

/* Representative creator brief: a used internal working document. */
.case-page .process-pipeline{grid-column:1/6;grid-row:1}
.case-page .process-review{grid-column:1/6;grid-row:2}
.case-page .process-brief{
  grid-column:6/13;
  grid-row:1/3;
  min-height:1080px;
  padding:clamp(1.5rem,2.8vw,2.4rem);
}
.case-page .process-email{grid-column:1/13;grid-row:3;min-height:360px}
.case-page .process-workflow{grid-column:1/13;grid-row:4}
.case-page .process-reflection{grid-column:3/11;grid-row:5}
.case-page .process-brief>header p{max-width:13ch}
.case-page .brief-confidentiality{
  margin:.8rem 0 1.6rem;
  color:#857b70;
  font:italic .68rem/1.45 var(--serif);
}
.case-page .creator-brief-document{
  display:grid;
  grid-template-columns:1fr 1fr;
  gap:0 1.4rem;
  border-top:1px solid rgba(76,63,53,.22);
}
.case-page .creator-brief-document>section{
  position:relative;
  padding:1rem 0;
  border-bottom:1px solid rgba(76,63,53,.15);
}
.case-page .creator-brief-document>section:nth-child(odd){padding-right:.7rem;border-right:1px solid rgba(76,63,53,.12)}
.case-page .creator-brief-document h3{
  margin:0 0 .65rem;
  color:#945f61;
  font:700 .55rem var(--sans);
  letter-spacing:.13em;
  text-transform:uppercase;
}
.case-page .creator-brief-document p{
  margin:.18rem 0;
  font:.69rem/1.48 var(--sans);
}
.case-page .creator-brief-document ul{display:grid;gap:.34rem;margin:0;padding:0;list-style:none}
.case-page .creator-brief-document li{position:relative;padding-left:1rem;font:.66rem/1.35 var(--sans)}
.case-page .creator-brief-document li:before{
  content:"✓";
  position:absolute;
  left:0;
  color:#9b6264;
  font-weight:600;
}
.case-page .brief-profile{
  display:grid;
  grid-template-columns:1fr 1fr;
  column-gap:.7rem;
}
.case-page .brief-profile h3{grid-column:1/-1}
.case-page .brief-profile p:before{content:"— ";color:#a87576}
.case-page .brief-objective p{font:italic .76rem/1.45 var(--serif)}
.case-page .brief-pencil-note{
  display:block;
  width:max-content;
  margin:.7rem 0 0 auto;
  color:#9a6263;
  font:italic .63rem var(--serif);
  transform:rotate(-3deg);
}
.case-page .brief-product-messages{
  min-height:350px;
  padding-right:0!important;
  border-right:0!important;
}
.case-page .brief-product-messages>h3{padding-right:36%}
.case-page .brief-product-points{
  display:grid;
  gap:.72rem;
}
.case-page .brief-product-points article{
  padding-top:.58rem;
  border-top:1px solid rgba(76,63,53,.11);
}
.case-page .brief-product-points article:first-child{
  min-height:88px;
  padding-right:39%;
}
.case-page .brief-product-points article:nth-child(2){padding-right:39%}
.case-page .brief-product-points h4{
  margin:0 0 .22rem;
  color:#4f443e;
  font:600 .59rem/1.25 var(--sans);
  letter-spacing:.025em;
}
.case-page .brief-product-points p{
  margin:0;
  color:#625751;
  font:.56rem/1.48 var(--sans);
}
.case-page .brief-product-closing{
  margin:1rem 0 .15rem!important;
  color:#8e6061;
  font:italic .66rem/1.4 var(--serif)!important;
}
.case-page .brief-mascara-sketch{
  position:absolute;
  top:.95rem;
  right:.1rem;
  width:38%;
  height:156px;
  color:#786c65;
  pointer-events:none;
}
.case-page .brief-mascara-sketch>img,
.case-page .brief-mascara-sketch>i{position:absolute;display:block}
.case-page .brief-mascara-sketch>img{
  left:50%;
  top:50%;
  width:122px;
  height:82px;
  object-fit:contain;
  object-position:center;
  opacity:.66;
  mix-blend-mode:multiply;
  filter:contrast(.92) saturate(.55);
  transform:translate(-50%,-50%) rotate(90deg);
  transform-origin:center;
}
.case-page .mascara-note{
  color:rgba(104,85,79,.84);
  font:italic .42rem/1.15 var(--serif);
  white-space:nowrap;
  text-shadow:0 1px rgba(255,255,255,.38);
}
.case-page .mascara-note-volume{
  left:-8%;
  top:8%;
  transform:rotate(-6deg);
}
.case-page .mascara-note-detail{
  right:-5%;
  bottom:16%;
  transform:rotate(5deg);
}
.case-page .mascara-note-dual{
  left:50%;
  top:auto;
  bottom:1%;
  transform:translateX(-50%) rotate(-2deg);
}
.case-page .brief-story-flow{grid-column:1/-1!important;padding-right:0!important;border-right:0!important}
.case-page .brief-story-flow ol{
  display:flex;
  align-items:center;
  margin:.2rem 0 0;
  padding:0;
  list-style:none;
}
.case-page .brief-story-flow li{
  flex:1;
  padding:.55rem .35rem;
  border:1px solid rgba(83,68,58,.14);
  color:#5b4e47;
  font-size:.52rem;
  letter-spacing:.04em;
  text-align:center;
}
.case-page .brief-story-flow li:before{display:none}
.case-page .brief-story-flow li:not(:last-child):after{
  content:"↓";
  position:absolute;
  z-index:2;
  right:-5px;
  color:#a2696a;
  transform:rotate(-90deg);
}
.case-page .brief-messaging p{
  padding-left:.75rem;
  border-left:1px solid rgba(158,101,102,.45);
  font:italic .68rem/1.4 var(--serif);
}
.case-page .brief-creator-notes del{color:#a27172;text-decoration-thickness:1px}
.case-page .brief-correction{
  position:absolute;
  right:.2rem;
  bottom:.8rem;
  color:#9a6263;
  font:italic .56rem var(--serif);
  transform:rotate(-4deg);
}
.case-page .brief-deliverables p:first-of-type{font:500 .76rem var(--serif)}
.case-page .brief-deliverables b{color:#9b6264;font:1rem var(--serif)}
.case-page .brief-review-list ul{grid-template-columns:1fr 1fr}
.case-page .brief-storyboard{
  grid-column:1/-1!important;
  padding:1.2rem 0 .4rem!important;
  border-right:0!important;
  border-bottom:0!important;
}
.case-page .brief-storyboard-grid{
  display:grid;
  grid-template-columns:repeat(4,1fr);
  gap:.55rem;
}
.case-page .brief-storyboard figure{
  margin:0;
  padding:.35rem;
  background:#eee3d2;
  border:1px solid rgba(80,64,54,.14);
  box-shadow:0 4px 9px rgba(61,47,37,.08);
}
.case-page .brief-storyboard figure:nth-child(2){transform:rotate(-.8deg)}
.case-page .brief-storyboard figure:nth-child(4){transform:rotate(.9deg)}
.case-page .brief-sketch{
  position:relative;
  aspect-ratio:4/5;
  overflow:hidden;
  border:1px solid rgba(77,61,52,.22);
  background:linear-gradient(145deg,#f5ecdf,#dfcfbc);
}
.case-page .brief-sketch>*{position:absolute;display:block}
.case-page .brief-storyboard figcaption{
  margin-top:.35rem;
  color:#50443f;
  font:italic .52rem/1.2 var(--serif);
  letter-spacing:0;
  text-transform:none;
}
.case-page .brief-storyboard figcaption span{
  display:block;
  margin-bottom:.12rem;
  color:#9a6263;
  font:600 .39rem var(--sans);
  letter-spacing:.1em;
  text-transform:uppercase;
}
.case-page .sketch-hook i{
  left:27%;top:15%;width:23%;aspect-ratio:1;
  border:1.2px solid #6e5e56;
  border-radius:50%;
}
.case-page .sketch-hook i:after{content:"";position:absolute;left:-35%;top:90%;width:170%;height:125%;border:1.2px solid #6e5e56;border-bottom:0;border-radius:50% 50% 0 0}
.case-page .sketch-hook b{
  right:11%;bottom:15%;width:28%;height:20%;
  border:1.2px solid #6e5e56;
  border-radius:2px 2px 45% 45%;
}
.case-page .sketch-hook b:after{content:"";position:absolute;right:-38%;top:20%;width:42%;height:48%;border:1px solid #6e5e56;border-left:0;border-radius:0 50% 50% 0}
.case-page .sketch-hook em{left:9%;right:9%;bottom:11%;border-bottom:1px solid rgba(110,94,86,.7)}
.case-page .sketch-routine i{top:10%;left:10%;width:38%;height:43%;border:1.2px solid #6e5e56;border-radius:50%}
.case-page .sketch-routine b{right:8%;bottom:12%;width:45%;height:42%;border:1.2px solid #6e5e56;background:repeating-linear-gradient(transparent 0 6px,rgba(110,94,86,.18) 7px)}
.case-page .sketch-routine em{left:13%;bottom:14%;width:9%;height:31%;border:1.2px solid #6e5e56;background:linear-gradient(#b8797b 0 37%,transparent 38%)}
.case-page .sketch-demo i{left:2%;top:42%;width:71%;height:28%;border-top:1.5px solid #6e5e56;border-radius:50%;transform:rotate(-18deg)}
.case-page .sketch-demo i:after{content:"";position:absolute;left:8%;top:10px;width:70%;border-top:1px solid #6e5e56;border-radius:50%}
.case-page .sketch-demo b{right:19%;top:16%;width:12%;height:48%;border:1.3px solid #6e5e56;border-radius:4px;background:linear-gradient(#b8797b 0 40%,transparent 41%);transform:rotate(7deg)}
.case-page .sketch-demo em{left:10%;bottom:15%;width:49%;height:8%;border-radius:50%;background:rgba(184,121,123,.44);transform:rotate(-7deg)}
.case-page .sketch-final i{left:24%;top:11%;width:52%;height:63%;border:1.3px solid #6e5e56;border-radius:48% 48% 43% 43%}
.case-page .sketch-final i:before{content:"";position:absolute;left:22%;right:22%;top:46%;border-top:1px solid #6e5e56}
.case-page .sketch-final i:after{content:"";position:absolute;left:34%;right:34%;top:65%;height:7%;border-bottom:1px solid #9c6465;border-radius:50%}
.case-page .sketch-final b{left:13%;right:13%;bottom:5%;height:28%;border:1.3px solid #6e5e56;border-bottom:0;border-radius:50% 50% 0 0}
.case-page .sketch-final em{right:12%;top:10%;width:7px;height:7px;border:1px solid #a16869;border-radius:50%}
.case-page .brief-paperclip{
  position:absolute;
  z-index:9;
  top:-17px;
  right:2rem;
  width:18px;
  height:56px;
  border:2px solid rgba(83,71,63,.55);
  border-radius:10px;
  transform:rotate(8deg);
}
.case-page .brief-paperclip:after{content:"";position:absolute;inset:4px;border:1px solid rgba(83,71,63,.4);border-radius:7px}
.case-page .brief-approval-stamp,
.case-page .brief-review-stamp{
  position:absolute;
  z-index:8;
  padding:.42rem .68rem;
  border:1px solid rgba(154,98,99,.62);
  border-radius:50%;
  color:#996162;
  background:rgba(248,242,231,.88);
  font:italic .6rem var(--serif);
}
.case-page .brief-approval-stamp{right:1.5rem;top:7.5rem;transform:rotate(7deg)}
.case-page .brief-review-stamp{right:1.5rem;bottom:1rem;transform:rotate(-5deg)}
.case-page .brief-margin-note{
  position:absolute;
  z-index:8;
  color:#9a6263;
  font:italic .56rem var(--serif);
}
.case-page .note-looks-good{right:.7rem;top:31%;transform:rotate(5deg)}
.case-page .note-creator-approved{left:.8rem;top:57%;transform:rotate(-5deg)}
.case-page .note-ready{right:1rem;bottom:10%;transform:rotate(4deg)}
@media(max-width:1050px){
  .case-page .execution-story-board{grid-template-columns:1fr}
  .case-page .process-pipeline,
  .case-page .process-brief,
  .case-page .process-review,
  .case-page .process-email,
  .case-page .process-workflow,
  .case-page .process-reflection{grid-column:1;grid-row:auto;min-height:0}
}
@media(max-width:560px){
  .case-page .creator-brief-document{grid-template-columns:1fr}
  .case-page .creator-brief-document>section,
  .case-page .creator-brief-document>section:nth-child(odd){padding-right:0;border-right:0}
  .case-page .brief-product-messages{min-height:330px}
  .case-page .brief-product-messages>h3,
  .case-page .brief-product-points article:first-child,
  .case-page .brief-product-points article:nth-child(2){padding-right:38%}
  .case-page .brief-mascara-sketch{right:.2rem;width:36%;height:156px}
  .case-page .brief-story-flow ol{align-items:stretch;flex-direction:column}
  .case-page .brief-story-flow li{width:100%}
  .case-page .brief-story-flow li:not(:last-child):after{right:50%;bottom:-8px;transform:none}
  .case-page .brief-storyboard-grid{grid-template-columns:1fr 1fr}
}

/* Daily Operations: interactive operator's field notebook. */
.case-page .daily-operations-board{
  position:relative;
  isolation:isolate;
  width:min(100%,640px);
  aspect-ratio:1122/1402;
  margin:clamp(4rem,7vw,7rem) 0 -4rem auto;
  background:#e9dfd0;
  box-shadow:0 26px 60px rgba(0,0,0,.22);
  overflow:hidden;
}
.case-page .daily-operations-board>img{
  position:absolute;
  z-index:0;
  inset:0;
  width:100%;
  height:100%;
  object-fit:contain;
}
.case-page .daily-operations-board>figcaption{
  position:absolute;
  z-index:8;
  left:2.5%;
  bottom:1.5%;
  color:#6d6057;
  font:600 clamp(.42rem,.72vw,.56rem) var(--sans);
  letter-spacing:.13em;
  text-transform:uppercase;
}
.case-page .operations-notebook{
  position:absolute;
  z-index:4;
  top:34.7%;
  left:16%;
  width:67%;
  height:37.5%;
  padding:clamp(.6rem,1.5vw,1.05rem) clamp(.7rem,1.8vw,1.2rem);
  color:#3e3631;
}
.case-page .operations-notebook:after{
  content:"";
  position:absolute;
  right:-1.5%;
  bottom:-1%;
  width:9%;
  height:11%;
  background:linear-gradient(135deg,transparent 0 49%,rgba(206,192,174,.72) 50% 100%);
  filter:drop-shadow(-2px -2px 2px rgba(50,38,30,.1));
  transform-origin:right bottom;
  transition:transform .35s ease;
}
.case-page .daily-operations-board:hover .operations-notebook:after{transform:rotate(-7deg) translate(-2px,-2px)}
.case-page .operations-notebook header{
  display:flex;
  align-items:baseline;
  justify-content:space-between;
  gap:.5rem;
  padding-bottom:.45rem;
  border-bottom:1px solid rgba(84,69,59,.14);
}
.case-page .operations-notebook header small{
  color:#9a6263;
  font:700 clamp(.38rem,.7vw,.5rem) var(--sans);
  letter-spacing:.14em;
  text-transform:uppercase;
}
.case-page .operations-notebook header strong{
  font:italic clamp(.75rem,1.4vw,1.05rem) var(--serif);
  font-weight:500;
}
.case-page .operations-notebook ol{
  display:grid;
  grid-auto-flow:column;
  grid-template-rows:repeat(4,1fr);
  grid-auto-columns:1fr;
  column-gap:clamp(1rem,3vw,2.4rem);
  height:calc(100% - 2rem);
  margin:.65rem 0 0;
  padding:0;
  list-style:none;
}
.case-page .operations-notebook li{
  position:relative;
  display:grid;
  grid-template-columns:2.65rem 1fr 14px;
  align-items:center;
  gap:.25rem;
  min-height:0;
  padding:.14rem .22rem;
  background:rgba(251,247,239,.68);
  font-size:clamp(.43rem,.78vw,.58rem);
}
.case-page .operations-notebook li:not(:nth-child(4)):not(:last-child):after{
  content:"";
  position:absolute;
  z-index:-1;
  left:3px;
  top:67%;
  height:66%;
  border-left:1px dotted rgba(169,104,105,.62);
  transform:scaleY(0);
  transform-origin:top;
  transition:transform .38s ease;
}
.case-page .daily-operations-board.is-visible .operations-notebook li:after{transform:scaleY(1)}
.case-page .operations-notebook time{
  color:#986062;
  font:600 clamp(.42rem,.72vw,.54rem) var(--sans);
  letter-spacing:.05em;
}
.case-page .operations-notebook li>span{font:italic clamp(.45rem,.82vw,.62rem)/1.2 var(--serif)}
.case-page .operations-notebook li>i{
  color:#9e6365;
  font:normal 600 .65rem var(--sans);
  opacity:0;
  transform:scale(.6) rotate(-8deg);
  transition:opacity .28s ease,transform .32s ease;
}
.case-page .daily-operations-board.is-visible .operations-notebook li>i{opacity:1;transform:scale(1) rotate(-8deg)}
.case-page .daily-operations-board.is-visible .operations-notebook li:nth-child(1)>i{transition-delay:.18s}
.case-page .daily-operations-board.is-visible .operations-notebook li:nth-child(2)>i{transition-delay:.33s}
.case-page .daily-operations-board.is-visible .operations-notebook li:nth-child(3)>i{transition-delay:.48s}
.case-page .daily-operations-board.is-visible .operations-notebook li:nth-child(4)>i{transition-delay:.63s}
.case-page .daily-operations-board.is-visible .operations-notebook li:nth-child(5)>i{transition-delay:.78s}
.case-page .daily-operations-board.is-visible .operations-notebook li:nth-child(6)>i{transition-delay:.93s}
.case-page .daily-operations-board.is-visible .operations-notebook li:nth-child(7)>i{transition-delay:1.08s}
.case-page .daily-operations-board.is-visible .operations-notebook li:nth-child(8)>i{transition-delay:1.23s}
.case-page .daily-operations-board.is-visible .operations-notebook li:nth-child(1):after{transition-delay:.24s}
.case-page .daily-operations-board.is-visible .operations-notebook li:nth-child(2):after{transition-delay:.39s}
.case-page .daily-operations-board.is-visible .operations-notebook li:nth-child(3):after{transition-delay:.54s}
.case-page .daily-operations-board.is-visible .operations-notebook li:nth-child(5):after{transition-delay:.84s}
.case-page .daily-operations-board.is-visible .operations-notebook li:nth-child(6):after{transition-delay:.99s}
.case-page .daily-operations-board.is-visible .operations-notebook li:nth-child(7):after{transition-delay:1.14s}
.case-page .operations-hotspot{
  position:absolute;
  z-index:6;
  appearance:none;
  padding:0;
  border:0;
  border-radius:18%;
  background:transparent;
  cursor:pointer;
  transition:transform .3s ease,box-shadow .3s ease,background .3s ease;
}
.case-page .operations-hotspot:after{
  content:attr(data-note);
  position:absolute;
  z-index:12;
  left:50%;
  bottom:-1.7rem;
  width:max-content;
  max-width:150px;
  padding:.34rem .5rem;
  color:#8f5a5c;
  background:rgba(251,246,237,.96);
  box-shadow:0 7px 16px rgba(55,42,32,.17);
  font:italic clamp(.42rem,.72vw,.55rem) var(--serif);
  opacity:0;
  transform:translate(-50%,4px) rotate(-2deg);
  transition:opacity .22s ease,transform .28s ease;
  pointer-events:none;
}
.case-page .operations-hotspot:hover,
.case-page .operations-hotspot:focus-visible{
  z-index:10;
  background:rgba(235,213,195,.1);
  box-shadow:0 9px 20px rgba(55,42,32,.12);
  transform:translateY(-4px) rotate(0);
}
.case-page .operations-hotspot:hover:after,
.case-page .operations-hotspot:focus-visible:after{opacity:1;transform:translate(-50%,0) rotate(-2deg)}
.case-page .operations-hotspot:focus-visible{outline:2px solid rgba(158,99,101,.65);outline-offset:2px}
.case-page .operations-laptop{top:0;left:0;width:31%;height:35%}
.case-page .operations-coffee{top:0;left:26%;width:23%;height:16%;border-radius:50%}
.case-page .operations-coffee:before{
  content:"";
  position:absolute;
  inset:8%;
  border-radius:50%;
  box-shadow:7px 9px 14px rgba(53,39,31,.16);
  transition:box-shadow .3s ease;
}
.case-page .operations-coffee:hover:before{box-shadow:11px 13px 18px rgba(53,39,31,.22)}
.case-page .operations-creators{top:8%;left:40%;width:40%;height:23%}
.case-page .operations-box{top:0;right:0;width:24%;height:18%}
.case-page .operations-envelope{top:31%;right:0;width:19%;height:18%}
.case-page .operations-sticky{
  left:0;
  bottom:17%;
  width:14%;
  height:15%;
  background:rgba(189,119,120,.08);
}
.case-page .operations-clips{left:9%;bottom:10%;width:20%;height:10%}
.case-page .operations-clips:hover,
.case-page .operations-clips:focus-visible{transform:translateY(-2px) rotate(4deg)}
.case-page .operations-calendar{right:0;bottom:0;width:28%;height:22%}
.case-page .operations-sticky:after,
.case-page .operations-clips:after,
.case-page .operations-calendar:after{top:-1.7rem;bottom:auto}
.case-page .operations-trace{
  position:absolute;
  z-index:7;
  padding:.3rem .46rem;
  color:#925d5f;
  background:rgba(250,245,236,.9);
  box-shadow:0 5px 12px rgba(53,40,31,.13);
  font:italic clamp(.39rem,.68vw,.51rem) var(--serif);
  opacity:0;
  transition:opacity .3s ease,transform .3s ease;
  pointer-events:none;
}
.case-page .daily-operations-board:hover .operations-trace{opacity:.88;transform:translateY(0)}
.case-page .trace-fit{top:25%;right:17%;transform:translateY(4px) rotate(3deg)}
.case-page .trace-shipment{right:4%;bottom:24%;transform:translateY(4px) rotate(-3deg)}
@media(max-width:520px){
  .case-page .daily-operations-board{margin-bottom:-2rem}
  .case-page .operations-notebook{padding:.45rem .5rem}
  .case-page .operations-notebook ol{column-gap:.65rem;margin-top:.35rem;height:calc(100% - 1.4rem)}
  .case-page .operations-notebook li{grid-template-columns:1.9rem 1fr 9px;gap:.12rem;font-size:.36rem}
  .case-page .operations-notebook li>span{font-size:.38rem}
  .case-page .operations-hotspot:after{font-size:.38rem}
}
@media(prefers-reduced-motion:reduce){
  .case-page .operations-notebook:after,
  .case-page .operations-notebook li:after,
  .case-page .operations-notebook li>i,
  .case-page .operations-hotspot,
  .case-page .operations-hotspot:after,
  .case-page .operations-coffee:before,
  .case-page .operations-trace{transition:none}
  .case-page .operations-notebook li:after{transform:scaleY(1)}
  .case-page .operations-notebook li>i{opacity:1;transform:none}
}

/* Creator-selection chapter close: reflection, not another workflow. */
.case-page .decision-reflection{
  display:flex;
  align-items:center;
  min-height:clamp(240px,26vw,360px);
  padding:clamp(4rem,7vw,5.5rem) 0 clamp(2rem,3vw,3rem);
}
.case-page .decision-reflection p{
  max-width:32ch;
  margin:0;
  color:#6f6a62;
  font:italic clamp(1.2rem,2vw,1.65rem)/1.55 var(--serif);
}
.case-page main>.decisions-section{
  padding-bottom:clamp(56px,5vw,72px);
}
.case-page main>.execution-section{
  padding-top:clamp(78px,7vw,104px);
}
@media(max-width:680px){
  .case-page .decision-reflection{
    min-height:210px;
    padding:3.5rem 0 2.5rem;
  }
  .case-page main>.decisions-section{padding-bottom:52px}
  .case-page main>.execution-section{padding-top:68px}
}

/* Research desk hierarchy: notebook first, evidence second, tools last. */
.case-page .creator-research-board .observation-two{
  top:55%;
  left:25%;
  width:17%;
  transform:rotate(-1.4deg);
}
.case-page .creator-research-board .observation-three{
  top:67%;
  right:auto;
  left:6%;
  width:18%;
  transform:rotate(1.2deg);
}
.case-page .creator-research-board .research-core-note{
  left:27%;
  bottom:1.8%;
  width:49%;
  min-height:20%;
  padding:clamp(1rem,2.3vw,1.5rem);
}
.case-page .creator-research-board .comment-one{top:14.5%;left:2.5%;transform:rotate(-2deg)}
.case-page .creator-research-board .comment-four{top:48%;left:1.5%;transform:rotate(-1deg)}
.case-page .creator-research-board .comment-five{top:42%;right:2%;transform:rotate(1.5deg)}
.case-page .creator-research-board .keyword-one{top:27%;left:16%;transform:rotate(-5deg)}
.case-page .creator-research-board .keyword-two{top:51%;right:auto;left:3%;transform:rotate(4deg)}
.case-page .creator-research-board .keyword-four{top:44%;right:17%;transform:rotate(5deg)}
.case-page .creator-research-board .evidence-line-one{top:46%;left:34%;width:22%;transform:rotate(38deg)}
.case-page .creator-research-board .evidence-line-two{top:61%;left:39%;width:19%;transform:rotate(12deg)}
.case-page .creator-research-board .evidence-line-three{top:72%;left:60%;width:18%;transform:rotate(70deg)}
.case-page .creator-research-board .research-coffee{top:0;left:0;width:27%;height:15%}
.case-page .creator-research-board .research-planner{top:34%;left:40%;width:20%;height:17%}
.case-page .creator-research-board .research-blazer{top:0;right:0;width:18%;height:35%}
.case-page .creator-research-board .research-notebook{top:48%;right:3%;width:56%;height:28%}
.case-page .creator-research-board .research-desk-lipstick{
  position:absolute;
  z-index:5;
  top:auto;
  right:4%;
  left:auto;
  bottom:.5%;
  width:26.5%;
  height:auto;
  object-fit:contain;
  transform:rotate(24deg);
  filter:drop-shadow(0 9px 7px rgba(24,13,11,.3));
  pointer-events:none;
  opacity:.94;
}
.case-page .creator-research-board .research-lipstick-artifact{
  right:3%;
  bottom:0;
  width:28%;
  height:18%;
  border-radius:50%;
  transform:rotate(24deg);
}
.case-page .creator-research-board .research-lipstick-artifact:after{
  inset:2%;
  border-color:transparent;
  border-radius:50%;
  transform:rotate(-2deg);
}
.case-page .creator-research-board .research-lipstick-artifact:hover:after,
.case-page .creator-research-board .research-lipstick-artifact:focus-visible:after,
.case-page .creator-research-board .research-lipstick-artifact.is-active:after{
  border-color:rgba(216,162,162,.74);
}
.case-page .creator-research-board .research-lipstick-artifact:hover,
.case-page .creator-research-board .research-lipstick-artifact:focus-visible,
.case-page .creator-research-board .research-lipstick-artifact.is-active{
  transform:translateY(-4px) rotate(24deg);
}
.case-page .creator-research-board .notebook-reveal{
  top:68%;
  right:3%;
  width:40%;
}

/* Daily Operations refinement: rhythm, priorities, and working habits. */
.case-page .daily-operations-board{margin-left:auto;margin-right:auto}
.case-page .operations-day-blocks{
  display:grid;
  grid-template-columns:1fr 1fr;
  gap:clamp(1rem,3vw,2.3rem);
  height:calc(100% - 2rem);
  margin-top:.55rem;
}
.case-page .operations-day-blocks section{min-width:0}
.case-page .operations-day-blocks h4{
  margin:0 0 .28rem;
  color:#955f61;
  font:700 clamp(.4rem,.7vw,.52rem) var(--sans);
  letter-spacing:.12em;
  text-transform:uppercase;
}
.case-page .operations-day-blocks ol{
  display:block;
  height:auto;
  margin:0;
}
.case-page .operations-day-blocks li{
  grid-template-columns:2.35rem 1fr 12px;
  min-height:clamp(1.45rem,2.6vw,2.05rem);
  margin:0 0 .12rem;
}
.case-page .operations-day-blocks li:nth-child(4):not(:last-child):after{
  content:"";
  position:absolute;
  z-index:-1;
  left:3px;
  top:67%;
  height:66%;
  border-left:1px dotted rgba(169,104,105,.62);
  transform:scaleY(0);
  transform-origin:top;
  transition:transform .38s ease .69s;
}
.case-page .daily-operations-board.is-visible .operations-day-blocks li:nth-child(4):not(:last-child):after{transform:scaleY(1)}
.case-page .operations-day-blocks li>button{
  position:relative;
  appearance:none;
  width:100%;
  padding:0;
  border:0;
  color:#423934;
  background:transparent;
  font:italic clamp(.44rem,.8vw,.6rem)/1.2 var(--serif);
  text-align:left;
  cursor:pointer;
}
.case-page .operations-day-blocks li>button:after{
  content:attr(data-tip);
  position:absolute;
  z-index:20;
  left:8%;
  bottom:calc(100% + .28rem);
  width:max-content;
  max-width:145px;
  padding:.32rem .46rem;
  color:#8f5a5c;
  background:#f3dfd3;
  box-shadow:0 7px 14px rgba(60,45,35,.14);
  font:italic clamp(.4rem,.7vw,.53rem)/1.25 var(--serif);
  opacity:0;
  transform:translateY(4px) rotate(-2deg);
  transition:opacity .22s ease,transform .25s ease;
  pointer-events:none;
}
.case-page .operations-day-blocks li>button:hover:after,
.case-page .operations-day-blocks li>button:focus-visible:after{
  opacity:1;
  transform:translateY(0) rotate(-2deg);
}
.case-page .operations-day-blocks li>button:focus-visible{
  outline:1px solid rgba(151,96,98,.55);
  outline-offset:2px;
}
.case-page .operations-trace.trace-priority{top:27%;left:27%;transform:translateY(4px) rotate(-3deg)}
.case-page .operations-trace.trace-approval{top:27%;right:16%;transform:translateY(4px) rotate(3deg)}
.case-page .operations-trace.trace-template{left:2.5%;bottom:21%;transform:translateY(4px) rotate(-4deg)}
.case-page .operations-trace.trace-batch{right:31%;bottom:19%;transform:translateY(4px) rotate(3deg)}
.case-page .operations-trace.trace-review{right:4%;bottom:2.5%;transform:translateY(4px) rotate(-2deg)}
.case-page .operations-mini-flow{
  position:absolute;
  z-index:7;
  left:10%;
  bottom:2.5%;
  display:flex;
  align-items:center;
  justify-content:center;
  gap:.18rem;
  width:39%;
  height:11%;
  padding:.55rem .45rem;
  color:#4f443e;
  background:rgba(248,242,232,.94);
  box-shadow:0 6px 13px rgba(65,48,37,.12);
  font:italic clamp(.34rem,.62vw,.47rem)/1.1 var(--serif);
  transform:rotate(-1deg);
}
.case-page .operations-mini-flow span{white-space:nowrap}
.case-page .operations-mini-flow i{
  color:#a16668;
  font-style:normal;
  transform:rotate(-5deg);
}
@media(max-width:520px){
  .case-page .operations-day-blocks{gap:.55rem;margin-top:.3rem}
  .case-page .operations-day-blocks h4{font-size:.34rem}
  .case-page .operations-day-blocks li{
    grid-template-columns:1.65rem 1fr 8px;
    min-height:1.25rem;
    padding:.08rem .12rem;
  }
  .case-page .operations-day-blocks li>button{font-size:.34rem}
  .case-page .operations-mini-flow{gap:.1rem;padding:.3rem .22rem;font-size:.29rem}
}
@media(prefers-reduced-motion:reduce){
  .case-page .operations-day-blocks li>button:after{transition:none}
}

/* Representative creators: symmetrical four-frame research storyboards. */
.case-page .storyboard-keyframes{
  display:grid;
  grid-template-columns:repeat(4,minmax(0,1fr));
  align-items:end;
  gap:clamp(.42rem,.9vw,.72rem);
  height:auto;
  min-height:0;
  padding:.7rem 0 .25rem;
}
.case-page .representative-creator-card{
  display:flex;
  flex-direction:column;
  height:100%;
}
.case-page .creator-story-frame{
  position:relative;
  min-width:0;
  margin:0;
  cursor:pointer;
  transition:transform 225ms ease,filter 225ms ease;
}
.case-page .creator-frame-print{
  position:relative;
  aspect-ratio:9/16;
  padding:.28rem;
  overflow:hidden;
  background:#f7f1e7;
  box-shadow:0 8px 18px rgba(61,48,39,.12);
}
.case-page .creator-frame-print:after{
  content:"";
  position:absolute;
  inset:0;
  pointer-events:none;
  background:
    radial-gradient(circle at 22% 18%,rgba(104,83,67,.08) 0 .35px,transparent .5px),
    radial-gradient(circle at 72% 64%,rgba(255,255,255,.18) 0 .4px,transparent .6px);
  background-size:4px 4px,5px 5px;
  opacity:.28;
  mix-blend-mode:multiply;
}
.case-page .creator-frame-print img{
  display:block;
  width:100%;
  height:100%;
  object-fit:cover;
  object-position:center;
  filter:saturate(.78) sepia(.06) contrast(.91) brightness(1.025);
}
.case-page .creator-story-frame figcaption{
  width:max-content;
  max-width:100%;
  min-height:2.1em;
  margin:.58rem 0 0 .12rem;
  color:#856765;
  font:italic .66rem/1 var(--serif);
  letter-spacing:.015em;
  transform:rotate(-2.5deg);
}
.case-page .creator-story-frame:nth-child(2) figcaption{transform:rotate(2deg)}
.case-page .creator-story-frame:nth-child(3) figcaption{transform:rotate(-1deg)}
.case-page .creator-story-frame:nth-child(4) figcaption{transform:rotate(2.5deg)}
.case-page .creator-story-frame:hover,
.case-page .creator-story-frame:focus-visible{
  z-index:3;
  outline:0;
  transform:translateY(-4px) scale(1.05);
}
.case-page .creator-story-frame:hover .creator-frame-print,
.case-page .creator-story-frame:focus-visible .creator-frame-print{
  box-shadow:0 12px 24px rgba(61,48,39,.17);
}
.case-page .creator-story-frame:focus-visible .creator-frame-print{
  outline:1px solid rgba(133,103,101,.65);
  outline-offset:3px;
}
.case-page .creator-story-lightbox[hidden]{display:none}
html.creator-lightbox-open,
.case-page.creator-lightbox-open{
  overflow:hidden;
}
.case-page .creator-story-lightbox{
  position:fixed;
  z-index:10000;
  inset:0;
  display:grid;
  place-items:center;
  padding:clamp(1rem,3vw,2.5rem);
  overflow:auto;
  background:rgba(24,20,18,.78);
  opacity:0;
  pointer-events:none;
  transition:opacity 220ms ease;
}
.case-page .creator-story-lightbox.is-open{
  opacity:1;
  pointer-events:auto;
}
.case-page .creator-lightbox-print{
  position:relative;
  max-width:85vw;
  margin:0;
  padding:clamp(.5rem,1vw,.75rem) clamp(.5rem,1vw,.75rem) 1rem;
  background:#f5efe4;
  box-shadow:0 26px 70px rgba(0,0,0,.34);
  opacity:0;
  transform:scale(.96);
  transition:opacity 220ms ease,transform 220ms ease;
}
.case-page .creator-story-lightbox.is-open .creator-lightbox-print{
  opacity:1;
  transform:scale(1);
}
.case-page .creator-lightbox-print img{
  display:block;
  width:auto;
  height:auto;
  max-width:min(82vw,1100px);
  max-height:80vh;
  object-fit:contain;
  filter:saturate(.84) sepia(.04) contrast(.94);
}
.case-page .creator-lightbox-print figcaption{
  width:max-content;
  max-width:100%;
  margin:.75rem 0 0 .15rem;
  color:#806462;
  font:italic .72rem/1.2 var(--serif);
  transform:rotate(-1.5deg);
}
.case-page .creator-lightbox-close{
  position:absolute;
  z-index:2;
  top:.7rem;
  right:.7rem;
  display:grid;
  place-items:center;
  width:2.6rem;
  height:2.6rem;
  padding:0 0 .16rem;
  border:1px solid rgba(94,75,68,.28);
  border-radius:50%;
  color:#403631;
  background:rgba(248,243,234,.94);
  box-shadow:0 5px 16px rgba(38,29,25,.18);
  font:300 1.55rem/1 var(--sans);
  cursor:pointer;
  transition:background 200ms ease,transform 200ms ease;
}
.case-page .creator-lightbox-close:hover,
.case-page .creator-lightbox-close:focus-visible{
  outline:0;
  background:#fffaf2;
  transform:scale(1.04);
}
.case-page .creator-frame-attribution{
  max-width:62ch;
  margin:1.25rem 0 1.45rem;
  color:#8a8178;
  font:.54rem/1.55 var(--sans);
  text-align:left;
}
.case-page .creator-shared-attribution{
  max-width:76ch;
  margin:1.5rem 0 0;
}
.case-page .representative-creator-card .analysis-copy{
  margin-top:1.5rem;
}
.case-page .analysis-tag-list{
  margin:.42rem 0 0;
  padding:0 0 0 1rem;
  color:#574d47;
  font:.78rem/1.65 var(--serif);
}
.case-page .analysis-tag-list li::marker{color:#a87576}
.case-page .video-flow-comparison{
  position:relative;
  margin-top:clamp(3.5rem,7vw,6.5rem);
  padding:clamp(2.2rem,4.5vw,4.5rem) clamp(1.2rem,4vw,4rem);
  border-top:1px solid rgba(89,72,62,.2);
  border-bottom:1px solid rgba(89,72,62,.14);
  background:
    linear-gradient(90deg,rgba(93,72,58,.025) 1px,transparent 1px),
    rgba(250,247,239,.54);
  background-size:5px 5px;
}
.case-page .video-flow-comparison>header p{
  width:max-content;
  margin:0 0 .7rem .15rem;
  color:#9a6b6d;
  font:italic .72rem var(--serif);
  transform:rotate(-2deg);
}
.case-page .video-flow-comparison>header h3{
  margin:0;
  color:#39332f;
  font:500 .72rem/1.2 var(--sans);
  letter-spacing:.18em;
  text-transform:uppercase;
}
.case-page .video-flow-grid{
  display:grid;
  grid-template-columns:repeat(2,minmax(0,1fr));
  gap:0;
  margin-top:clamp(2rem,4vw,3.5rem);
}
.case-page .video-flow-grid>article{
  min-width:0;
  padding:0 clamp(1rem,4vw,4rem) 0 0;
}
.case-page .video-flow-grid>article+article{
  padding:0 0 0 clamp(1rem,4vw,4rem);
  border-left:1px solid rgba(89,72,62,.16);
}
.case-page .video-flow-grid h4{
  margin:0 0 1.6rem;
  color:#4f443e;
  font:italic 1.18rem/1.3 var(--serif);
  font-weight:400;
}
.case-page .video-flow-sequence{
  margin:0;
  padding:0;
  list-style:none;
}
.case-page .video-flow-sequence li{
  position:relative;
  display:grid;
  grid-template-columns:minmax(5.5rem,.75fr) auto minmax(0,1.25fr);
  align-items:baseline;
  gap:.75rem;
  padding:.7rem 0 1.35rem;
  color:#6a5d55;
  font:.75rem/1.4 var(--sans);
}
.case-page .video-flow-sequence li:not(:last-child):after{
  content:"↓";
  position:absolute;
  left:.2rem;
  bottom:.12rem;
  color:rgba(154,107,109,.72);
  font:italic .8rem var(--serif);
  transform:rotate(4deg);
}
.case-page .video-flow-sequence i{
  color:#a06f71;
  font:italic .8rem var(--serif);
}
.case-page .video-flow-sequence strong{
  color:#403833;
  font:400 italic .92rem/1.4 var(--serif);
}
.case-page .video-flow-insight{
  max-width:78ch;
  margin:clamp(2.5rem,5vw,4.5rem) 0 0;
  padding-top:1.6rem;
  border-top:1px solid rgba(89,72,62,.15);
}
.case-page .video-flow-insight h4{
  width:max-content;
  margin:0 0 .9rem;
  color:#9a6b6d;
  font:italic .75rem var(--serif);
  transform:rotate(-2deg);
}
.case-page .video-flow-insight p{
  margin:.25rem 0;
  color:#554b45;
  font:.92rem/1.6 var(--serif);
}
.case-page .video-flow-comparison .research-highlight{
  position:relative;
  z-index:0;
  display:inline-block;
  padding:0 .03em;
  color:inherit;
  background:transparent;
}
.case-page .video-flow-comparison .research-highlight:before{
  content:"";
  position:absolute;
  z-index:-1;
  left:-.14em;
  right:-.16em;
  top:48%;
  bottom:.02em;
  opacity:.31;
  clip-path:polygon(1% 18%,8% 8%,24% 13%,42% 4%,61% 11%,78% 5%,99% 16%,97% 84%,82% 92%,64% 86%,48% 96%,27% 89%,9% 95%,0 78%);
  transform:rotate(-.7deg);
}
.case-page .video-flow-comparison .highlight-rose:before{
  background:#d5a6a3;
}
.case-page .video-flow-comparison .highlight-wheat:before{
  top:52%;
  bottom:-.01em;
  background:#d8c696;
  transform:rotate(.65deg);
}
@media(max-width:760px){
  .case-page .video-flow-grid{grid-template-columns:1fr}
  .case-page .video-flow-grid>article,
  .case-page .video-flow-grid>article+article{padding:0;border-left:0}
  .case-page .video-flow-grid>article+article{
    margin-top:2.5rem;
    padding-top:2rem;
    border-top:1px solid rgba(89,72,62,.16);
  }
  .case-page .video-flow-sequence li{
    grid-template-columns:minmax(5rem,.7fr) auto minmax(0,1.3fr);
    gap:.5rem;
  }
}
@media(prefers-reduced-motion:reduce){
  .case-page .creator-story-frame,
  .case-page .creator-story-lightbox,
  .case-page .creator-lightbox-print,
  .case-page .creator-lightbox-close{transition:none}
}

/* Content Review: annotated evidence, not decorative placeholders. */
.case-page .process-review{min-height:700px}
.case-page .process-review .review-board{
  grid-template-columns:repeat(2,minmax(0,1fr));
  gap:1rem;
  align-items:start;
}
.case-page .review-evidence-frame{
  padding:.5rem .5rem .72rem;
  background:#efe5d7;
  transition:transform .3s ease,box-shadow .3s ease;
}
.case-page .review-evidence-frame:nth-child(1){transform:rotate(-.7deg)}
.case-page .review-evidence-frame:nth-child(2){transform:translateY(8px) rotate(.8deg)}
.case-page .review-evidence-frame:nth-child(3){transform:translateX(5px) rotate(.45deg)}
.case-page .review-evidence-frame:nth-child(4){transform:translateY(10px) rotate(-.65deg)}
@media(hover:hover){
  .case-page .review-evidence-frame:hover{
    z-index:5;
    box-shadow:0 13px 25px rgba(64,49,38,.17);
    transform:translateY(-4px) rotate(0);
  }
}
.case-page .review-evidence-frame .video-scene{aspect-ratio:9/11}
.case-page .review-annotations{
  display:flex;
  flex-wrap:wrap;
  gap:.25rem;
  margin:.48rem 0 .32rem;
}
.case-page .review-annotations span{
  padding:.22rem .34rem;
  color:#745351;
  background:#f6eee3;
  border-bottom:1px solid rgba(157,98,99,.34);
  font:italic clamp(.43rem,.66vw,.52rem)/1.2 var(--serif);
  transform:rotate(-1deg);
}
.case-page .review-annotations span:nth-child(2){transform:rotate(1.5deg)}
.case-page .review-annotations .needs-revision{
  color:#685e56;
  background:#e6d8c6;
  border-color:rgba(91,73,61,.3);
}
.case-page .review-evidence-frame .review-status{
  display:inline-block;
  margin:.05rem 0 .3rem;
  padding:.2rem .35rem;
  border:1px solid rgba(151,91,93,.42);
  border-radius:50%;
  background:rgba(249,243,233,.68);
  transform:rotate(-3deg);
}
.case-page .review-evidence-frame .review-status-revise{
  color:#746961;
  border-color:rgba(105,91,80,.38);
  transform:rotate(2deg);
}
.case-page .review-evidence-frame figcaption{
  margin-top:.15rem;
  color:#665c55;
  font:400 clamp(.47rem,.73vw,.58rem)/1.4 var(--sans);
  letter-spacing:0;
}
.case-page .story-final-window{
  top:7%;
  left:6%;
  width:42%;
  height:39%;
  border:1.2px solid #6e5d56;
  background:linear-gradient(90deg,transparent 48%,#6e5d56 49% 51%,transparent 52%),linear-gradient(transparent 48%,#6e5d56 49% 51%,transparent 52%);
}
.case-page .story-final-mirror{
  top:10%;
  right:5%;
  width:57%;
  height:68%;
  border:1.5px solid #6e5d56;
  border-radius:50% 50% 45% 45%;
}
.case-page .story-final-face{
  top:21%;
  right:19%;
  width:29%;
  height:37%;
  border:1.3px solid #6e5d56;
  border-radius:48% 48% 43% 43%;
}
.case-page .story-final-face:after{
  content:"";
  position:absolute;
  left:-38%;
  top:92%;
  width:176%;
  height:76%;
  border:1.3px solid #6e5d56;
  border-bottom:0;
  border-radius:50% 50% 0 0;
}
.case-page .story-final-smile{
  top:45%;
  right:28%;
  width:10%;
  height:4%;
  border-bottom:1.2px solid #a46466;
  border-radius:50%;
}
.case-page .storyboard-final .video-scene:after{
  content:"approved ending";
  position:absolute;
  left:8%;
  top:54%;
  padding:.25rem .35rem;
  color:#8d5a5c;
  background:rgba(248,239,228,.88);
  font:italic clamp(.39rem,.6vw,.47rem) var(--serif);
  transform:rotate(-4deg);
}
@media(max-width:520px){
  .case-page .process-review .review-board{grid-template-columns:1fr}
  .case-page .review-evidence-frame:nth-child(n){transform:none}
  .case-page .review-evidence-frame .video-scene{aspect-ratio:9/10}
}
@media(prefers-reduced-motion:reduce){
  .case-page .review-evidence-frame{transition:none}
}